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22 November 2002
America Online has laid
off 17 percent of its interactive marketing division this week,
bringing the number of staffers down from 640 to 550. Apparently
anticipated, the cuts are part of a new turnaround plan for the interactive
unit, expected to be announced on December 3. AOL has been moving away from
standard advertising in favor of a more realistic business to business model
and staff cuts are reflective of this.
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