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Search Engine News Blog Headline

22 November 2002

AOL Sacks 15 Percent of Marketing Staff

America Online has laid off 17 percent of its interactive marketing division this week, bringing the number of staffers down from 640 to 550. 

Apparently anticipated, the cuts are part of a new turnaround plan for the interactive unit, expected to be announced on December 3. AOL has been moving away from standard advertising in favor of a more realistic business to business model and staff cuts are reflective of this.

 

 


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