Search Engine News Blog Headline

11 November 2002

Alta Vista Gets a Face Lift

AltaVista has been given a new look and a new logo to reflect the search company's current internal transformation. Changes at the search veteran include fresher results, (with the grand claim that 50% of the results are now refreshed daily), the introduction of their assisted search tool AltaVista Prisma in more languages, improvements to AltaVista News and the addition of AltaVista Shortcuts and AltaVista Shortcut Answers to help search the "invisible web" (available on the U.S. site only).

According to this CNET article, the company is fighting to win back millions of visitors it's lost to other search providers, primarily Google, in the past two years. I've been hearing about this planned "come back" for many months, but this is the first time I've seen some serious evidence of it. The new look is clean, the search results appear more relevant and the new logo is funky - I like what I see. Two thumbs Up AltaVista!

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