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19 June
2003
Google Improves
and Expands AdWords
In response to advertiser
feedback, Google has developed a series of improvements to their AdWords
pay-per-click advertising service. Changes include:
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Faster loading campaign
details
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Easier campaign editing and
management
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Campaign search of Ad Group,
keyword list, ad text, or entire account
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Customized report generation
and storage in a new Reports section
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Sorting and viewing of
tables, reports and graphs of performance history
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The changes will be implemented over the next few weeks. Along with the
improvements, Google has expanded the reach of their global ad network.
AdWords ads targeted to the UK will now appear on Ask Jeeves UK
and DealTime UK. In addition, AdWords ads will now appear on
more content pages, including:
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Lycos Europe
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Mac Publishing (includes
JavaWorld, LinuxWorld, MacCentral, and Macworld.com)
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New York Post Online Edition
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Google has also expanded their content-targeting advertising network, with
the introduction of
Google AdSense,
a way for website publishers of all sizes to earn money by displaying
text-based, Google AdWords ads on their website's content pages. Google
AdSense is designed for web publishers who want to make more revenue from
advertising on their site while maintaining editorial quality.
The AdSense program
is a first in the search industry and a triumph for small web publishers
everywhere. However with ad content aimed at matching site content, some sites
will need to consider the likelihood of their competitor's ads being shown on
their site.
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