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8
August 2003
Google Releases New AdSense Features
Google has released a
new feature of their AdSense advertising product that enables
webmasters to customize the look of the AdSense ads that are
displayed on their web sites.
>>
AdSense
publishers can now set the background, text and border colors of
the AdWords ads displayed on their site so that they complement
their color scheme and overall site design.
The new feature allows
publishers to:
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Select from dozens of
preset color palettes
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Create up to 100 custom
palettes.
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Choose up to 4 palettes
at a time to rotate randomly.
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To take advantage of the new feature, publishers
simply log in to their AdSense account, go to the ‘Ad Layout Code’
page, select the color palette(s) they want and the appropriate ad code is
automatically generated. For more information,
click
here.
Google also released a
‘Related Searches’ feature for a short time yesterday. This feature was
tested with a number of publishers, however, when it was released more
broadly, Google received negative feedback about the quality of the
related results appearing.
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These concerns were not
fully anticipated by Google and as a result, they decided to
temporarily disable this feature until they have the chance to address the
problems and offer webmasters greater flexibility within the program.
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