Search Engine News Blog Headline

11 March 2003

Google Beats Overture to Disneyland

Google announced this week that it has done a deal with Walt Disney's Go.com to provide paid search results in place of those previously provided by competitor Overture.

The deal, announced Monday, sees Google providing algorithmic-based or "organic" search results as well as sponsored links on Go.com. Later in the year, Google will also provide site-specific results and sponsored links for popular portals Disney.com, Movies.com and FamilyFun.com.

>> "Google's web search and sponsored links programs enable us to offer our visitors highly useful, comprehensive and relevant information, improving their overall experience on our sites," said Larry Shapiro, executive vice president of Operations and Business Development for WDIG. "From a business perspective, Google's sponsored links program creates a significant revenue opportunity for us."

As the advertising potential of the search industry heats up, this latest deal is another strategic move by Google to remove pieces from the board in their bitterly competitive "chess game" against rival Overture.

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