Search Engine News Blog Headline

31 March 2003

Google Does Deal With Ad Distributors

Just a few weeks after announcing their new content-targeted contextual ad service, Google has already signed distribution deals with ad networks Burst Media and Fastclick.

Content-Targeted AdWords appear in the banner or " skyscraper" advertising areas on Web sites and are tailored to the content on the page, unlike regular AdWords which are triggered by specific search queries. The use of AdWords on non-search related web sites signals a departure for Google from search-oriented "pull" advertising towards mainstream online "push" advertising.

Not to be outdone, Google's main rival Overture has announced they will also be rolling out contextual advertising later in the year.

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