Search Engine News Blog Headline

4 April 2003

Google and Amazon Shake Hands

The world's most popular search site and most popular online retailer have shaken hands on a multi-year deal that will see Google search results and paid listings appear on the Amazon site.

In what has got to be one of the biggest search deals of the year, Google will provide its popular web search technology and paid advertising services to Amazon.com, providing the retailer with a key opportunity to share in the growing revenue stream of online search.

>> Initially, Amazon will display Google paid search listings within their search results. When customers conduct a search on Amazon's shopping site, ads will be displayed that look like regular search results but are listed under the heading "sponsored links." When customers click on the sponsored links, revenue is generated for both Google and Amazon.

Over the next few months, Amazon and Google will work together to implement Google's regular unpaid search listings into Amazon's existing search function to provide shoppers with an online shopping search tool for anything they want to buy online.

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