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9 December 2003

LookSmart UK to Shut Down

LookSmart has announced the impending closure of their UK business early in 2004.

According to a company spokesperson, the announcement is a direct result of MSN's recent decision to end their partnership with LookSmart in January. An FAQ on the LookSmart UK site states:

"Following MSN's decision to end their relationship with LookSmart as of 15th January 2004, we have reached the conclusion that we will be unable to operate profitably in Europe next year. We have therefore decided to close our office in London in early 2004."

LookSmart UK advertisers are being advised that although their listings won't be shown on MSN UK after mid January, they will continue to be seen on the LookSmart UK site for "the time being", with no click-through charges after that date.

LookSmart's other international offices in Australia, US and Japan apparently remain unaffected and open for business. But the question is, for how long?

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