Search Engine News Blog Headline

16 June 2004

LookSmart Withdraws "Free" Clicks

Embattled search firm LookSmart has announced the end of the so-called "free clicks" they were providing customers of their LookListings pay per click advertising service.

For the past two years, customers had been receiving free clicks each month in exchange for directory listings purchased before April 9, 2002. The directory listings were originally purchased by customers for what LookSmart then described as a "One Time Fee", only to have those listings automatically converted to pay-per-click accounts when LookSmart changed their financial model in 2002.

The compulsory conversion of customer accounts to their pay-per-click model resulted in a a class action lawsuit being filed on behalf of customers. The expiration of free clicks on 14 June was in accordance with the terms of the settlement of the lawsuit.

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