11 December 2002
Australia Launches Affiliate Program
Australia has partnered with CyberAffiliates to provide an
program for resellers of their new Smart Listings™ revamped
directory inclusion product. SmartListings
replace the old LookListings™ for Small Business product and cost
AUD440 per year for guaranteed inclusion in the LookSmart.com.au directory.
Interesting to note is that they "guarantee" inclusion but still
require the submissions to meet their editorial guidelines. SmartListings
are the general directory search results that appear below LookListings
Pay Per Click model is still available, now confusingly named LookListings.
These are the sponsored results, based on a variable cost-per-click model,
that appear at the top of the search page. LookListings also appear as
"sponsored sites" on NineMSN
and "sponsor matches" on Yahoo
Australia & New. Annoyingly, you have to download the LookListings
PDF brochure to find out anything about the product and, in what seems a
ridiculous oversight, you have to sign up and have a LookSmart
representative contact you to receive ANY idea of the costs involved.
Their new affiliate program
apparently covers SmartListings resellers only. LookSmart will
pay affiliates $20 per successful referral, as well as monthly bonuses for
bulk referrals. To launch the scheme, LookSmart has increased the
commission paid per referral to $50, until February 2003. This
was in an email from them:
The SmartListings Affiliate Program offers a no-risk partnership and
excellent profit potential. If you have a Web site or email database, you can
partner with LookSmart, Australia's leading search listings network, and earn
a commission for each SmartListings product you help us sell. As a special
introductory offer we're paying $50 per successful affiliate referral until
the end of February 2003.
With a little extra effort, you may be eligible for special monthly bonuses
for referring certain numbers of customers. Monthly bonuses can reach $20,000
per month, and bonuses are paid in addition to the $20 commission we'll pay
you for each successful referral.
but $20,000? Am I missing something? That's a hell of a bonus. I can only
imagine what their marketing budget must be. To be honest, I'm not entirely
comfortable with this program. For some reason, a search engine getting into
the affiliate game doesn't sit well with me. I can just see all the spammy
affiliate pages this scheme is going to give birth to in the search engines.
Maybe I'll change my mind if I sign up and reach that $20K bonus.
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