Search Engine News Blog Headline

14 November 2002

Lycos Launches New Paid Listings

It's not just Alta Vista scrambling to attract eyeballs lately. Lycos are getting busy expanding their current paid listings offerings and even moving into the PPC market with the introduction of their InSite AdBuyer pay per click product. With bids starting at $0.05 and a minimum of $50 required to open an account, the offering sounds pretty similar to Overture. Their promotional email about the service uses the boasting tag line: "Search marketing was hard. We made it easy". Since when has search marketing been hard? Quite laughable really.

Lycos are also expanding their paid inclusion product, due for release on Monday. The new Lycos InSite Select 2.0 will allow customers to submit their Web sites to multiple search indexes at one time (including FAST and Inktomi), while offering more detailed campaign reporting. The expansion was made possible via a deal struck between Lycos and Position Technologies.

Back to our Daily Search Engine News Blog

Send Page To a Friend





Jordan Consulting Group Click Here for Contact Details Jordan Consulting Group © All material copyright 2000-2007. Disclaimer Last Updated: November 10, 2007