Did you know that key words in
your meta tags (in the HTML script of your site) are an important reference
that search engines use when ranking web sites for
search relevancy? While not as important as they used to be, META keyword and
description tags are still vital to include within your HTML code, to provide
search engines with as much information as possible about your site content so
they can index it correctly. Optimizing your site meta tags for search engines ensures that
the site has a better chance of ranking highly for particular words or phrases that you would expect potential
visitors to type in to search engines to find your site.
It is estimated that only 30% of web sites make use of META tags to
assist their search engine ranking*.
For example, if you are a
florist, you should have logical search keywords such as “flowers”,
“bouquet”, “roses” and even target search terms such as
“weddings”, “Valentine’s Day” etc integrated in your META keyword tag. That way, if
anyone types in those words in a search engine, your site is more likely to
appear higher in the search
results. Even more important these days is the META
description tag. This is often what search engines will display in their index
to describe your site to potential visitors, so it is worth taking the time to
do META tags look like? These tags usually appear under your page title
between the <head> tags of your web site's HTML code. Below is a
<title>Miami Florists - beautiful floral creations made to order.</title>
<meta name="description" content="Miami Florists create beautiful
floral bouquets, arrangements, tributes and displays for all occasions,
including weddings, Valentines Day, parties and corporate events. Deliveries
<meta name="keywords" content="flowers, roses, weddings bouquets,
florists, floral arrangements, flower deliveries, Valentines Day gifts,
Christmas decorations, Mother's Day, tributes, wreaths, clutches, sprays, in
sympathy, funerals, corporate functions, parties, floral displays, Miami,
Professional META Tag Creation Services?
part of our own search
engine optimization services, Web Rank will conduct
extensive research on what keywords people are typing in to search engines to
find products and services similar to yours, using WordTracker.
We will then work with you to
finalize a list of target search terms, then perform meta tag creation and integration to include these key
words and phrases. We will prepare and test a site title tag, a META
keyword tag and a META description tag that are not only highly relevant to
your site but are also designed for maximum performance on the major
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To test the meta tags, we use specially
designed analysis software that shows us how well your site will rank on various
engines post-optimization. If you have existing meta tags that aren’t
performing, we can even provide a search
engine compatibility report or a free
search engine ranking report and give you suggestions on how to improve
your search ranking.
Depending on how relevant your existing content is, we will also perform
copywriting edits to the text on your site to include your target search terms.
This would be performed by our experienced copywriters who are well trained in
marketing techniques and would weave the terms carefully throughout your site so
as not to disrupt the natural flow of writing.
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