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11 May
2004
NineMSN Dumps LookSmart, Signs Overture
Australian portal NineMSN have dumped LookSmart as their major search partner and struck a lucrative deal with Overture Australia for the distribution of paid search advertisements.
The deal sounds the death knell for LookSmart in Australia as they exit the local search market following the sale of their Australian assets to Telstra-owned Sensis.
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"With Sensis now finalising plans for the launch of their new search platform together with ninemsn's decision to deliver pay for placement listings through its global partner Overture, LookSmart will now complete its exit from the Australian market", said Paul Siminsky, Chief Operating Officer for LookSmart.
"Ninemsn has confirmed that they will continue to support our advertisers LookListings campaigns until May 21, thereafter our service will then be replaced by Overture".
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Sensis will be launching their own search platform across Australia in July.
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