Search Engine News Blog Headline

26 June 2003

Overture Introduces Content Matching

Overture has introduced Content Match™, a new source of contextually targeted ads.

Content Match works in a similar way to Google AdWords content-targeted advertising, by displaying paid search listings from Overture when Internet users are viewing related content on the pages of Overture partner sites.

Unlike AdWords though, only the top bids for a given keyword on Overture will be displayed in Content Match listings. Therefore advertisers need to bid high enough to achieve Overture Premium Listings (positions 1, 2 or 3) in order to receive the additional traffic offered by Content Match.

To promote the launch, Overture is discounting all Content Match click charges by 20 percent for 90 days, to give advertisers the chance to try the product and determine how many additional leads it generates.

Content Match will roll out on June 27, with listings initially appearing on content pages of MSN and a few other key sites. Additionally, Overture will be introducing tools for advertisers to control how they receive contextual traffic, including separate reporting.

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