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9 July 2003
Overture
Ousts Google to Win Freeserve Deal
Overture
has won a significant victory in their European search battle with
Google. In the U.K., Overture has
replaced Google as algorithmic search supplier for
Freeserve, the
country's largest Internet access provider.
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This is a major
win for Overture, who only entered the algorithmic search market a
few months ago with the purchase of AltaVista and FAST
search. The win complements Overture's existing relationship with
Freeserve, in which they have been the major paid search listings
provider for the company since 2000.
The deal comes less than
a week since Overture
announced they had extended their agreement with MSN to supply
paid listings for browser search in six countries until December 2004 and
add paid search listings in Italy.
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