Search Engine News Blog Headline

18 June 2004

Overture Partners With Search Engine College

Recently launched online marketing training school Search Engine College has received a boost of credibility today via official endorsement from the pay-per-click search giant Overture.

In a press release distributed to media today, Overture pledged sponsorship of the College via the provision of an Overture Australia account to the value of AUD100 (approximately USD70) for every student enrolling in SEC's Pay Per Click search marketing courses.

Ms Mel Bohse, managing director of Overture Australia said, “Sponsoring SEC’s Pay-Per-Click courses involves Overture Australia providing all students with AU$100 to begin learning the art of search marketing in a real life situation.”

“They’ll use the AU$100 to begin an actual search marking campaign for their company, using Overture’s technology. SEC’s highly qualified tutors will guide the students through each step in the process, helping them realise the substantial return-on-investment benefits that can result from search engine marketing.”

Search Engine College staff are also excited about the partnership:

“By partnering with Overture to deliver the Pay Per Click training courses, SEC is able to teach search engine marketing in a real world situation”, said Chris Dimmock, Search Engine College Tutor for the Pay-Per-Click marketing courses.

“The students will have a live Overture Precision Match account, setup in their company's name and will be running real campaigns for their companies with the $100 provided by Overture. Overture’s involvement literally moves the course from theory to practice.”

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