Search Engine News Blog Headline
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29 July 2003 Overture Wins Strategic Net Publishing Deal Overture has signed a deal with Internet publishers Knight Ridder Digital for the exclusive provision of both algorithmic and paid search listings on Knight Ridder Digital's network of media sites, including the San Jose Mercury News and the Miami Herald. Although the financial terms were not released, the one year deal is being seen as a strategic win for Overture against chief rival Google, who were also competing for the contract. The Knight Ridder sites will also test Overture's new content-targeted advertising as part of the agreement.
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