Search Engine News Blog Headline

12 August 2003

Overture to Open Sydney Office

Commercial search engine giant Overture has announced plans to expand their Asia Pacific network with the opening of an office in Sydney by the end of the year.

>> Overture plans to take advantage of Australia's burgeoning search industry with the introduction of their paid placement services to the local commercial market within the next few months. According to a 2002 Jupiter Research report, the paid search market in Australia is projected to grow at an annual compounded rate of 86 per cent to approximately AU$63.8 million (or approximately US$41 million) by 2005.

Overture has already established a wholly owned subsidiary, Overture Services Australia Pty. Limited, which is headed by Managing Director, Ms Mel Bohse, the former Vice President of AltaVista Asia Pacific, and staffed by the former employees of the Australian operation of AltaVista Company, whose business Overture acquired during the first half of 2003.

"Overture is well-positioned for success in the Australian market thanks to its established and experienced search marketing team already on the ground," said Brian Steel, President, Overture International. "We are confident that the superior quality and value Overture provides its affiliates and 95,000 advertisers in the US, Europe and Asia will be received equally well in Australia."

Overture may have established their Australian company name, but if they want the domain name www.overture.com.au, it seems they're going to have to fight it out like Google did to secure Google.com.au.

The domain currently belongs to an Australian musical instruments supplier.

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