Search Engine News Blog Headline

3 June 2003

Sprinks and AOL Sign Ad Deal

Primedia-owned pay-per-click search company Sprinks has signed a deal with AOL Time Warner to provide contextual paid listings to AOL Instant Messenger, Compuserve and Netscape sites.

The deal is significant because it allows Sprinks advertisers to bid for placement on newsletters and editorial pages of popular AOL-owned portals. Instead of bidding for certain keywords that appear in search engines, contextual advertising gives them the opportunity to bid for topics in non-search content pages such as news articles.

>> It's widely acknowledged that contextual link marketing and contextual search are very effective advertising mediums by which to reach a target audience. Consequently it is expected demand for Sprink's new service will be high, as will bid amounts for popular topics such as finance, home loans and real estate.

Currently, Sprinks offers advertisers 1,500 different topics to bid on, with pay-per-click revenue to be divided equally between Sprinks and their distribution partners.

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