Search Engine News Blog Headline

22 January 2003

Teoma Launches Version 2.0

Popular search site Teoma has re-invented itself this week, launching an advanced version of its technology called Version 2.0. Changes to Teoma (which incidentally, means "expert" in Gaelic), include improved relevance, new search tools and advanced functionality.

>> Improved search relevance is key to this upgrade, with Teoma referring to their breakthrough relevancy formula as Subject-Specific Popularity^SM.

Instead of ranking results based upon the sites with the most links leading to them, Teoma analyzes the Web as it is organically organized, in naturally-occurring communities that are about or related to the same subject, to determine which sites are most relevant. Teoma claims to have the only search technology that can locate communities on the Web within their specific subject areas, as they actually exist. To determine the authority and the overall quality and relevance of a site's content, Teoma uses Subject-Specific Popularity to rank a site based on the number of same-subject pages that reference it, not just general popularity of the site in question. I liken it to Google PageRank™ only based on subject clustering - very, very impressive!

I wasn't the only one impressed by the new technology. In a recent test performed by Search Engine Watch, Teoma's relevance grade was raised to an "A" following the integration of Teoma 2.0. According to statistics given to Search Engine Guide by Ask Jeeves, the number of times a Teoma user picks a search result has increased by 22 percent and site abandonment has decreased by 28 percent as a result of Version 2.0 integration.

Other changes heralded by the new version of Teoma include more community-based search, web-based spell check, dynamic descriptions, advanced search tools and an expanded index. In an interview with Search Day, Paul Gardi - Vice President of Teoma's parent company Ask Jeeves - calls the release of Teoma 2.0 "an evolutionary change, not a revolutionary change". I think he's just being humble. Watch out Google, here comes a serious contender for your crown...

Back to our Daily Search Engine News Blog

Enter your email address below to subscribe to our FREE search engine newsletter:

Send Page To a Friend





Jordan Consulting Group Click Here for Contact Details Jordan Consulting Group © All material copyright 2000-2007. Disclaimer Last Updated: November 10, 2007