Search Engine News Blog Headline

6 April 2004

WebTrends Owner to Acquire WebPosition

NetIQ, the owner and distributor of WebTrends web analytics software, has announced the purchase of WebPosition, the search engine optimization software arm of FirstPlace Software.

WebPosition Gold consists of a range of software tools designed to assist webmasters to promote their websites via search engines. The product is used widely across the search engine marketing industry. WebTrends is an industry standards software product that measures and analyzes web site statistics.

According to Carey Oster of FirstPlace Software, the deal will greatly benefit existing users of both products by providing more a comprehensive set of tools for web site promotion:

"The combination of WebTrends powerful analytics, and WebPosition Gold, the industry's leading software for search engine optimization, will provide customers with the most comprehensive Search Engine Optimization and Search Engine Marketing solutions, enabling them to reach greater numbers of targeted Web visitors and accelerate their return on investment in online marketing."

	Target. Optimize. Submit. Analyze. Report. Click on the box to get a free trial version of WebPosition 4

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