Search Engine News Blog Headline

19 November 2002

Yahoo Japan Opens Doors for Google and Overture

Japan's most popular web site, Yahoo Japan, has signed a deal with both Google and Overture for the provision of paid listings in the form of Overture PPC and Google AdWords.

Neither search firm is new to the market. Overture already has deals with Infoseek Japan, Lycos Japan, MSN Japan and NTT-X's Goo.com, while Google has agreements with NEC/BIGLOBE and Excite Japan to provide paid listings. Google already has a deal with the Yahoo Japan to provide regular algorithm based search listings.

This is Yahoo Japan's first foray into displaying paid listings and it will alternate between displaying Overture and Google results. With Yahoo Japan having a 73 percent market reach, the deal is sure to liven up the competition between the two suppliers.

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