Online Search Engine College Launched
Institution to offer tutor-supervised and self-study
13-May-03 - A new online training institution offering
instructor-led short courses and downloadable self-
study courses in search engine optimization (SEO) and
search engine marketing subjects was launched
Engine College is the brainchild of search engine
optimization industry expert Kalena Jordan of Web Rank
Ltd who, for the past eight years, has been optimizing
the web sites of clients to help them achieve higher
Kalena, who teaches the SEO courses for the new
institution, recognized a gap in the market for an online
training facility where persons could learn search
engine optimization techniques and other search engine
marketing subjects from experts in the industry:
"I was constantly being asked the same questions
by webmasters about how to make their sites search
engine friendly", she says.
"I was also asked if I knew of any online institutions
that offered courses in search engine optimization. I
didn't, so my industry colleagues and I decided to
create one. Now anyone with a PC and an Internet
connection can go and learn this stuff for themselves,
no matter where they are in the world."
Search Engine College courses are aimed at a wide
target audience, including marketing executives
responsible for promoting their company's web site via
search engines, small business owners wanting to learn
how to market their own web sites via search engines
and students or unemployed persons wanting to learn
how to optimize web sites for search engines in
preparation for starting their own search engine
optimization business or applying for a job in the
lucrative search engine marketing industry.
Kalena's colleagues at Search Engine College include
well-known industry experts Dan Thies, Bob Gladstein,
Karon Thackston, Chris Dimmock and Kimberly Krause.
These tutors all have extensive search engine marketing
experience and are highly qualified to lead
students through the course material. Subjects
available for study at SEC include search engine
optimization, pay per click search marketing (including
how to manage advertising campaigns on Google
AdWords and Overture), web site usability, keyword
research, link building and web site copywriting.
Search Engine College is a truly global concept. Tutors
hail from the world over, including the U.K., New
Zealand, U.S.A. and Australia. Classes are held in
various time-zones to accommodate both tutors and
students. Course material is available via PDF
downloads and students complete online quizzes each
week to ensure they have successfully absorbed the
No risky search engine optimization techniques
or "spamdexing" methods are taught in the classes.
Only those methodologies deemed acceptable to search
engines, (based on webmaster guidelines published by
the search engines themselves), are encouraged.
"I'm tired of seeing innocent companies get burned
by unscrupulous firms claiming to be search engine
marketing gurus and promising to submit their sites to
50,000 search engines. These are nothing more than
backyard cowboys who play Russian Roulette with their
client's sites", says Kalena.
"Unfortunately, this industry is full of such firms who
propagate myth and legend by publishing information
that is misleading, deceptive and often downright false.
No wonder webmasters are confused when it comes to
search engines. With the amount of incorrect
information floating around out there, it is extremely
difficult for newcomers to sort out fact from fiction. I'm
hoping graduates of Search Engine College will address
All courses offered by Search Engine College use a
holistic approach to web site promotion, focusing on
the importance of web site design, functionality and
usability as well as search engine compatibility.
Students can choose to participate in tutor-led courses
or download a self-study course to take at their own
The College is currently accepting student registrations
for their first intake of search engine marketing courses
commencing in June.
Click Here to visit Search Engine College...
In our last newsletter, I promised you a big
announcement and here it is!
I am very pleased to announce the launch of Search
Engine College, an online training institution
offering instructor-led short courses and downloadable
self-study courses in search engine optimization and
search engine marketing. You can read all about it in
this month's feature article. I look forward to seeing
you all in class :-)
Enjoy this issue and remember to visit our daily Search
Engine News Blog for the latest industry news and
Till next time - wishing you high rankings...
|Google Shares the Wealth via IPO|
| ||Google has ended speculation about whether they will
file for an IPO by doing just that.
The official filing with the Securities and
Exchange Commission occurred on 29th April with their
initial public offering seeking to raise a whopping 2.72
billion, making it the biggest ever IPO by an Internet
company in the U.S. It is expected that much of the
funds raised from the IPO will be injected back into
product research and development, giving Google
greater leverage against their major competitors
Microsoft and Yahoo.
The filing has required Google to reveal their income
and revenue levels publicly for the first time. Last year
the company earned a net income of USD 105.6 million
on revenue of USD 961.9 million.
The search giant plans to list shares on either the New
York Stock Exchange or the Nasdaq National Market
with the share offering to be managed by Morgan
Stanley and Credit Suisse First Boston.
|NineMSN Dumps LookSmart, Signs Overture|
| ||Australian portal NineMSN have
dumped LookSmart as
their major search partner and struck a lucrative deal
with Overture Australia for the distribution of
paid search advertisements.
The deal sounds the death knell for LookSmart in
Australia as they exit the local search market following
the sale of their Australian assets to Telstra-owned
"With Sensis now finalising plans for the launch of
their new search platform together with ninemsn's
decision to deliver pay for placement listings through its
global partner Overture, LookSmart will now complete
its exit from the Australian market", said Paul
Siminsky, Chief Operating Officer for LookSmart.
"Ninemsn has confirmed that they will continue to
support our advertisers LookListings campaigns until
May 21, thereafter our service will then be replaced by
Sensis will be launching their own search platform
across Australia in July.
|Google to Launch Free Web-Based Email|
| ||In the latest of a series of moves to knock rivals
Microsoft and Yahoo out of the search race, Google
has announced they will be
launching a free web-based email service.
The service, called Gmail, will offer users 1 gigabyte of
free storage - 100 times what rivals currently offer.
Gmail will also include a search option to allow users to
search all their sent and received emails.
With Google's current industry dominance offering a
huge potential market for the free service, the move is
sure to send Yahoo, Microsoft and other free email
providers into a tailspin.
|WebTrends Owner to Acquire WebPosition|
| ||NetIQ, the owner
and distributor of WebTrends web analytics software,
has announced the purchase of WebPosition,
the search engine optimization software arm of
WebPosition Gold consists of a range of software tools
designed to assist webmasters to promote their
websites via search engines. The product is used
widely across the search engine marketing industry.
WebTrends is an industry standards software product
that measures and analyzes web site statistics.
According to Carey Oster of FirstPlace Software, the
deal will greatly benefit existing users of both products
by providing more a comprehensive set of tools for web
"The combination of WebTrends powerful analytics,
and WebPosition Gold, the industry's leading software
for search engine optimization, will provide customers
with the most comprehensive Search Engine
Optimization and Search Engine Marketing solutions,
enabling them to reach greater numbers of targeted
Web visitors and accelerate their return on investment
in online marketing."
CLICK HERE for a free search engine ranking report for your site!