How to Profit From Your Free Reprint Articles
By Kalena Jordan
I came across a clever tactic by an article
author the other day. I was reading one of his
free reprint articles and when I finished it, I
realized just how smart he really was. Not
simply for the content of the article, which
contained very timely and useful information,
but for the way he managed to hook the reader in
and possibly profit from them. Let me explain:
Like me and other article writers, this author
circulates his articles to hundreds of article
distribution lists on a regular basis. His
articles contain a link back to his web site,
which is an ideal way to boost his site's link
popularity on the search engines.
Like other authors, he writes about hot topics
and current events in his particular industry.
article authors, he writes in a casual, relaxed
style that engages the reader quickly and earns
their trust. BUT, (here comes the clever part),
unlike most article marketers, this author
always divides his articles into two or more parts.
The first part of the article is circulated as a
stand-alone free reprint article via traditional
distribution methods. But at the end of the
article and in his Author Resource Box, he adds
a link to invite the reader to view "a
continuation of the article" on his web site.
The link is described as either part two of the
first article, or a related article with more
detailed information or a specific tutorial on
how to implement what was discussed in part one.
Why does he do this? Because most people reading
the first article will naturally click on the
link leading to the next. Once they are at his
web site, he has much more control over how the
rest of the article/tutorial is presented. If
the article is a tutorial about an aspect of web
design or search engine marketing, it generally
includes software recommendations that integrate
his affiliate links.
He also manages to weave in Google AdSense ads
at convenient points between the article
paragraphs. And of course, by the time readers
arrive at his site, he has engaged the reader
and gained enough of their trust for
them to take his recommendations and click on
his affiliate and AdSense links so he earns
commission from them. Very clever, don't you think?
You too can use this tactic to profit from your
own free reprint articles, by doing the following:
1) Write articles that solve a problem for the
reader, like a "how to" article or a basic tutorial.
2) Write about hot or new topics in your
industry that people are likely to be searching for.
3) Write the article in two or more segments and
save the key instructions for part two.
4) Design a landing page for the later part/s of
your article that naturally weaves in your
affiliate links and/or AdSense ads.
5) Create a text link "hook" to the continuation
of your article, (your landing page), from the
bottom of part one.
6) Make sure the first part of your article is
well-written and contains useful information as
a stand-alone article. The key is to provide a
relevant, interesting article with a link to
another relevant, interesting article. No-one
wants to read a poorly-disguised ad for your
7) Submit part one of your article to free
8) Observe the increased link popularity your
site attains and the resulting increase in
search engine traffic.
9) Enjoy the benefits and potential profits from
your article marketing efforts!
Copyright © 2005 by Kalena Jordan. All rights
reserved under U.S. and international law.
The above article may be re-published as long
as the content remains unchanged and the
following paragraph is included at the end of
the article, including the link:
As well as running her own SEO business, Kalena
Jordan manages and tutors at Search
Engine College, an online training
institution offering instructor-led short
courses and downloadable self-study courses in
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Ok, I have a very loud bee in my bonnet today. I
am just so sick of getting link request emails
from webmasters who think there are huge search
engine benefits to :
a) reciprocal link swapping.
b) reciprocal link swapping between sites that
have absolutely zero in common and offer zero
benefit to each other's audience.
The latest request came this morning. It's from
the webmaster of a site about pregnancy stress.
He wants to offer me a "valuable link" from his
site to my search engine optimization site, in
return for a reciprocal link.
What's up with that??
But wait, it gets better. He's ALREADY linked to
me. Yippee! I can't wait for the flood of
pregnant visitors to my site clambering to
indulge their SEO cravings. But wait, there's
more. In return for linking to his site, he's
going to offer me a FREE e-book called "Find Out
How One Mother Discovered The Keys To Having a
Stress Free and Happy Pregnancy". OhMyGod. That
has sealed the deal for me. NOT!
Buddy, here's a bit of free advice for you:
1) Reciprocal links are pretty much worthless
for search engine value these days. In-bound one
way links from high quality sites are much more
valuable from a search engine relevancy perspective.
2) If you are going to seek out reciprocal
links, for heaven's sake, swap links with sites
that offer related or complementary content to
yours! What's the point offering your site
visitors a link if it doesn't relate to what
they are seeking on your own site?
3) Don't seek out links based on perceived
search engine value. Swap links because they
offer traffic to your site or valuable resources
to visitors of your own site.
4) "Stress free" and "happy" could never be
associated with the word "pregnancy". As someone
who has gone through nine months of nausea and
back pain, followed by a 48 hour labor, trust me
Ah I feel better now.
Enjoy this issue and remember to visit the
Search Engine Advice Column daily to check
answers to frequently asked questions about
search engines. You can even submit one of your own!
Till next time - wishing you high rankings...
|FAQ1: How do I optimize my site so it appears on Google News?|
| ||Dear Kalena...
May I ask you a question about how to optimize
information for Google news? I handle a big
information site so want to let our site show up
when people search keywords from Google news.
Any suggestions would be greatly appreciated.
Thanks & Regards,
News services such as Google News
News use popular news sources and newswires to
provide their content, rather than general web
The best way to get your news listed on these
services is to publish newsworthy information
via a press release and then use a press release
distribution service such as PRWeb and PR
Newswire to circulate your news to their
subscribers. PRWeb use a newswire service called
deliver your news direct to relevant search
engines, media outlets and portals. You can join
PRWeb and have them circulate your news for
free, but you can have
your release circulated to a larger audience if
you are willing to pay a small sum. You can also
join PR Newswire, but I believe they charge for
If you have your own RSS newsfeed or blog on
your site, you can distribute your news that
way, by making sure your feed is listed with as
many feed readers and blog channels as possible.
How do I know this? Because apparently blogs
are the new press releases.
|FAQ2: Where can I find information about how to create successful landing pages?|
| ||Dear Kalena...
I am about to launch a new pay per click
advertising campaign on Google AdWords for our
camping supplies company and I want to make sure
the landing pages I create do the job properly.
Do you know where I can find landing page
templates or information on how to design
successful landing pages?
Hello PPC Newbie
There are plenty of excellent resources on the
net about landing page creation. Here are my favs:
Ways to Improve Landing Pages
Page Redesign Helps Search Marketing Campaign
Convert 139% More Consumers into Sales Leads
3) Future Now
Page Handbook: How to Raise Conversions ($
but you can pick up most of the techniques for
free by studying the landing page for this book!)
And of course you could always take our Pay
Per Click 101 online course which has a whole
chapter on how to create landing pages.
|FAQ 3: Will other search engines index the XML sitemap I create for Google Sitemaps?|
| ||Dear Kalena...
I'm interested in the new beta feature from
google, the xml site map. Do other search
engines also use this new site map structure? I
mean, I set up my sitemap.xml that google will
crawl. Will yahoo.com/inktomi also crawl the
same page or do I have to create a separate site
map for each search engine?
My first response based on what I've recently
learnt about the
XML Sitemap Protocol, was that if you link
to your XML sitemap from a page on your site
already indexed by a search engine crawler, then
yes, it should get indexed.
HOWEVER, Yahoo actually sells an XML indexing
service for large and dynamically generated
sites called Search
Submit. This service has an annual fee and a
cost-per-click pricing structure so it is highly
doubtful that they are going to index and
include your XML sitemap for free when they are
already charging for this service.
But I wouldn't worry too much - I believe that
paid inclusion services like Search Submit will
be phased out as XML becomes the web standard
for content and we move closer to a true Semantic
Web. In the meantime, I wouldn't bother
creating separate site maps for separate
engines, just like I wouldn't bother creating
unique pages for unique engines. Do what makes
sense from a user's perspective and you can't go
|Send Kalena Your Search Engine Question!|
| ||Gobsmacked by Google? Mad at MSN? Got a
burning question about search engines in
me your question and it might feature in my Search
Engine Advice Column or the next issue of
The Search Light.
I regret I can't give personal replies, but
anonymous submissions are welcome.