The Search Light Newsletter
The Search Light Newsletter
  Guiding your site to the top of the search engines... | 22 August 2005 - Vol 5 Issue #6  

In this issue...

How to Profit From Your Free Reprint Articles

FAQ1: How do I optimize my site so it appears on Google News?

FAQ2: Where can I find information about how to create successful landing pages?

FAQ 3: Will other search engines index the XML sitemap I create for Google Sitemaps?

Send Kalena Your Search Engine Question!

How to Profit From Your Free Reprint Articles

By Kalena Jordan

I came across a clever tactic by an article author the other day. I was reading one of his free reprint articles and when I finished it, I realized just how smart he really was. Not simply for the content of the article, which contained very timely and useful information, but for the way he managed to hook the reader in and possibly profit from them. Let me explain:
Like me and other article writers, this author circulates his articles to hundreds of article distribution lists on a regular basis. His articles contain a link back to his web site, which is an ideal way to boost his site's link popularity on the search engines.
Like other authors, he writes about hot topics and current events in his particular industry. Like most article authors, he writes in a casual, relaxed style that engages the reader quickly and earns their trust. BUT, (here comes the clever part), unlike most article marketers, this author always divides his articles into two or more parts.
The first part of the article is circulated as a stand-alone free reprint article via traditional distribution methods. But at the end of the article and in his Author Resource Box, he adds a link to invite the reader to view "a continuation of the article" on his web site.
The link is described as either part two of the first article, or a related article with more detailed information or a specific tutorial on how to implement what was discussed in part one.
Why does he do this? Because most people reading the first article will naturally click on the link leading to the next. Once they are at his web site, he has much more control over how the rest of the article/tutorial is presented. If the article is a tutorial about an aspect of web design or search engine marketing, it generally includes software recommendations that integrate his affiliate links.
He also manages to weave in Google AdSense ads at convenient points between the article paragraphs. And of course, by the time readers arrive at his site, he has engaged the reader and gained enough of their trust for them to take his recommendations and click on his affiliate and AdSense links so he earns commission from them. Very clever, don't you think?

You too can use this tactic to profit from your own free reprint articles, by doing the following:
1) Write articles that solve a problem for the reader, like a "how to" article or a basic tutorial.
2) Write about hot or new topics in your industry that people are likely to be searching for.
3) Write the article in two or more segments and save the key instructions for part two.
4) Design a landing page for the later part/s of your article that naturally weaves in your affiliate links and/or AdSense ads.
5) Create a text link "hook" to the continuation of your article, (your landing page), from the bottom of part one.
6) Make sure the first part of your article is well-written and contains useful information as a stand-alone article. The key is to provide a relevant, interesting article with a link to another relevant, interesting article. No-one wants to read a poorly-disguised ad for your affiliate products.
7) Submit part one of your article to free distribution lists.
8) Observe the increased link popularity your site attains and the resulting increase in search engine traffic.
9) Enjoy the benefits and potential profits from your article marketing efforts!
Copyright 2005 by Kalena Jordan. All rights reserved under U.S. and international law.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The above article may be re-published as long as the content remains unchanged and the following paragraph is included at the end of the article, including the link:
<> As well as running her own SEO business, Kalena Jordan manages and tutors at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. <>

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   Greetings Readers!

Ok, I have a very loud bee in my bonnet today. I am just so sick of getting link request emails from webmasters who think there are huge search engine benefits to :
a) reciprocal link swapping.
b) reciprocal link swapping between sites that have absolutely zero in common and offer zero benefit to each other's audience.
The latest request came this morning. It's from the webmaster of a site about pregnancy stress. He wants to offer me a "valuable link" from his site to my search engine optimization site, in return for a reciprocal link.
What's up with that??
But wait, it gets better. He's ALREADY linked to me. Yippee! I can't wait for the flood of pregnant visitors to my site clambering to indulge their SEO cravings. But wait, there's more. In return for linking to his site, he's going to offer me a FREE e-book called "Find Out How One Mother Discovered The Keys To Having a Stress Free and Happy Pregnancy". OhMyGod. That has sealed the deal for me. NOT!
Buddy, here's a bit of free advice for you:
1) Reciprocal links are pretty much worthless for search engine value these days. In-bound one way links from high quality sites are much more valuable from a search engine relevancy perspective.
2) If you are going to seek out reciprocal links, for heaven's sake, swap links with sites that offer related or complementary content to yours! What's the point offering your site visitors a link if it doesn't relate to what they are seeking on your own site?
3) Don't seek out links based on perceived search engine value. Swap links because they offer traffic to your site or valuable resources to visitors of your own site.
4) "Stress free" and "happy" could never be associated with the word "pregnancy". As someone who has gone through nine months of nausea and back pain, followed by a 48 hour labor, trust me on this.
Ah I feel better now.

Enjoy this issue and remember to visit the Search Engine Advice Column daily to check out my answers to frequently asked questions about search engines. You can even submit one of your own!
Till next time - wishing you high rankings...

  • FAQ1: How do I optimize my site so it appears on Google News?
  •   Dear Kalena...
    May I ask you a question about how to optimize information for Google news? I handle a big information site so want to let our site show up when people search keywords from Google news. Any suggestions would be greatly appreciated.
    Thanks & Regards,

    Hi Aimee
    News services such as Google News and Yahoo News use popular news sources and newswires to provide their content, rather than general web site content.
    The best way to get your news listed on these services is to publish newsworthy information via a press release and then use a press release distribution service such as PRWeb and PR Newswire to circulate your news to their subscribers. PRWeb use a newswire service called eMediaWire to deliver your news direct to relevant search engines, media outlets and portals. You can join PRWeb and have them circulate your news for free, but you can have your release circulated to a larger audience if you are willing to pay a small sum. You can also join PR Newswire, but I believe they charge for membership.
    If you have your own RSS newsfeed or blog on your site, you can distribute your news that way, by making sure your feed is listed with as many feed readers and blog channels as possible. How do I know this? Because apparently blogs are the new press releases.

  • FAQ2: Where can I find information about how to create successful landing pages?
  •   Dear Kalena...
    I am about to launch a new pay per click advertising campaign on Google AdWords for our camping supplies company and I want to make sure the landing pages I create do the job properly. Do you know where I can find landing page templates or information on how to design successful landing pages?
    PPC Newbie

    Hello PPC Newbie
    There are plenty of excellent resources on the net about landing page creation. Here are my favs:
    1) 11 Ways to Improve Landing Pages
    2) Landing Page Redesign Helps Search Marketing Campaign Convert 139% More Consumers into Sales Leads ($)
    3) Future Now Inc.
    4) Landing Page Handbook: How to Raise Conversions ($ but you can pick up most of the techniques for free by studying the landing page for this book!)
    And of course you could always take our Pay Per Click 101 online course which has a whole chapter on how to create landing pages.

  • FAQ 3: Will other search engines index the XML sitemap I create for Google Sitemaps?
  •   Dear Kalena...
    I'm interested in the new beta feature from google, the xml site map. Do other search engines also use this new site map structure? I mean, I set up my sitemap.xml that google will crawl. Will also crawl the same page or do I have to create a separate site map for each search engine?

    Hi John
    My first response based on what I've recently learnt about the XML Sitemap Protocol, was that if you link to your XML sitemap from a page on your site already indexed by a search engine crawler, then yes, it should get indexed.
    HOWEVER, Yahoo actually sells an XML indexing service for large and dynamically generated sites called Search Submit. This service has an annual fee and a cost-per-click pricing structure so it is highly doubtful that they are going to index and include your XML sitemap for free when they are already charging for this service.
    But I wouldn't worry too much - I believe that paid inclusion services like Search Submit will be phased out as XML becomes the web standard for content and we move closer to a true Semantic Web. In the meantime, I wouldn't bother creating separate site maps for separate engines, just like I wouldn't bother creating unique pages for unique engines. Do what makes sense from a user's perspective and you can't go wrong!

  • Send Kalena Your Search Engine Question!
  •   Gobsmacked by Google? Mad at MSN? Got a burning question about search engines in general?
    Email me your question and it might feature in my Search Engine Advice Column or the next issue of The Search Light.
    I regret I can't give personal replies, but anonymous submissions are welcome.

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