Feature Article: Attract Buyers With Power Words
By Leva Duell
Power words elicit emotions and
create visual pictures in your readers' mind.
Here are twenty of the most important words that
have proven to attract attention, motivate
prospects to buy, and increase sales.
Use them in your headlines and copy of your sales
materials and web site.
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About the Author
Leva Duell runs a successful promotional
business from home. Looking for typing work at
home? Start a secretarial business. The Secretarial-Business-in-a-Box
provides instant tools you need to start and run
a successful secretarial service. Free articles
and business start-up newsletter also available.
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Have a great day!
It's been a busy and exciting month for us here
at Web Rank and Search Engine College.
After years of working primarily from a shared
home/office, my husband Jerry and I decided to
bite the bullet and convert our existing two
bedroom premises into office space and move into
a larger residential home.
Our new office is bright and sunny and makes for a
much more pleasant work environment than the
downstairs garage we were using. Plus, now I
have to leave the computer at the office, maybe
I'll be forced to work sensible hours instead of
the 14 hour days I've been putting in! At least
the new receptionist/admin assistant we'll be
hiring next month should help keep me sane.
The other exciting event happened last week, when
we won a prestigious contract to provide search
engine consulting services to an arm of the
Australian government. It's all hush hush at the
moment, so I can't say any more than that, but
hopefully you'll hear about it in a few months
Being so busy, I haven't have the chance to
write an article this month, but a guest writer
has kindly stepped into the breach on my behalf.
Have you ever wanted to know what words make
people buy? Well this month's feature article by
Leva Duell reveals 20 of
the best-known "trigger" words that advertisers
and marketers use in their most effective campaigns.
For those of you running pay per click
campaigns, these words can mean the difference
between your ad being clicked on or being
ignored. If you have a look at successful
landing pages, you'll also see plenty of these
words scattered about. So implement them in your
own campaigns and watch your conversions skyrocket!
Enjoy this issue and remember to visit the daily
Search Engine Advice Column to check out
my answers to frequently asked search engine
questions or submit one of your own.
Till next time - wishing you clicks and
|FAQ1: How do I display AdSense ads relating to a particular theme?|
How does plentyoffish.com display AdSense ads
about credit repair and mortgages?
AdSense is contextual advertising,
meaning ads display that relate to the context
of the content on the page you are displaying
them on. While you don't have a lot of control
over what ads appear, you can improve your
chances of triggering ads about credit repair
and mortgages by using articles or body text
relating to these issues on your pages.
Learn more from Google's own AdSense
optimization tips. Also get some more ideas
from my article Top
10 AdSense Tricks to Boost Your Commission.
|FAQ2: How can I get my good Google ranking back?|
I ran across your Google AdSense article in
SitePro News today. I plan on incorporating many
of your suggestions and will keep you posted on
my results. I started using AdSense about 2 ½
weeks ago and have generated over $120. I'm not
sure if that's considered reasonable, but I want
to do much better!
Also, my retail site, www.theledstore.com , was
number 1 - 5 on Google for some of my main
keywords up until late last year. I understand
that Google did an update around that time.
Additionally, I had a designer completely
overhaul the design and functionality of the
site. I'm not sure which one of these things, if
not both, contributed to our falling completely
out of any reasonable Google search results. On
a good day, we may show up on page 17 for a
keyword search for "LED Flashlights".
Previously, we would have been in position #1 on
page 1 of Google.
Do you have any ideas about what we can do to
get our ranking back? I was generating thousands
in sales in a month, and then the bottom fell
out. While we rank close to #1 for terms like
"LED Flashlights" on MSN and Yahoo, it doesn't
generate the traffic that Google did for us. I
assume I have a lot more work to do on my
linking strategy (one-way and reciprocal), among
I welcome any advice/comments you may have.
Thanks for the feedback on my article. I'd be
interested to hear of your AdSense progress.
Regarding your site rankings, I viewed your site
and little alarm bells started ringing
immediately. First of all, the site shows a Y!
favicon suggesting that it is based on a Yahoo!
Store template. Looking at your code confirmed
this for me. Your site is actually using a
Yahoo! CMS and is sitting on Yahoo! Name
Servers. You can see the Yahoo! version of the
URL for your site here:
Now I don't know whether you have always used a
Yahoo! Store template for your site, or whether
it's a new thing for you, but I have heard a LOT
of complaints from Yahoo! Store owners about the
inability of their sites to attain high search
engine rankings. Whether this is due to the fact
the CMS is not as search engine friendly to
index or because of the way the content is
stored in a sub-domain, I'm not sure.
If you have always had a Yahoo! Store, chances
are that the re-design has triggered your site
to be placed in the Google Sandbox. See this
post for more information. If you haven't,
then you might want to rethink using a Yahoo!
Store and try a domain-based e-commerce solution
The good news is that Google has indexed 32
pages from the site and listed 48 backward
links, plus you have a toolbar PageRank of 5 out
of 10, so I don't detect any penalties. But you
might want to rethink the tiny text in the
navigation menu at the bottom of the page, as it
might trigger some search engine spam filters.
|FAQ3: Why was my AdSense account cancelled for no reason?|
You wrote in an article:
"7) Place arrows or images next to your ads
to draw attention to them. You can see two
different versions on this search
engine article library page - at the top
(where a pointing hand directs your eye to the
ad) and the bottom where 3 images draw your
attention to each of the three AdSense ads."
and Google banned one of my sites, their excuse:
"Publishers are not permitted to encourage
users to click on Google ads or bring excessive
attention to ad units. For example, publishers
may not use arrows or other symbols to direct
attention to the ads on their sites, and
publishers should not place ads in such a way
that users are likely to inadvertently click on
The funny thing is that was a text only site and
all the adverts had the title "sponsored links"!
So be careful cause they consider it wrong, just
if you want to investigate the banned site is
www.anabella.com.ar that was a exact copy of my
other site www.awebcamgirl.com only that the
advert was inside the white square in the middle
(the iframe). Do you see anything wrong? I don't
but they just banned it!
Sorry to bother you, I just wanted you to tell
this to prevent more people to be banned for
You are quite correct in that the use of arrows
or symbols to draw attention to AdSense ads goes
against Google's TOS. When I first wrote that
article, I was not aware of this and it was not
specifically mentioned in their AdSense program
But, like you, I received an email from Google
advising me of the problem and asking me to
remove them. I did so immediately and re-wrote
my article to avoid confusion. See my recent
blog post about the whole saga. Unfortunately,
my article had already been picked up and
syndicated by several sources and although I
tried to alert as many publishers as I could
about the revised article version, the old
version is still floating around in places.
When you say Google has "banned" your site, do
you mean cancelled your AdSense account? From my
understanding, Google should have given you 72
hours notice to comply with their AdSense
policies before they cancelled your AdSense
account. If you promptly removed any arrows or
symbols within this timeframe, your account
should have remained open. However, you mention
the use of iframes with AdSense code - I believe
that is against the AdSense program policies so
that and the fact that you had two identical
sites on two different domains showing AdSense
ads has probably contributed to one of them
If instead you mean your site has dropped from
Google - if you had two sites with identical
content, it is more likely that they are simply
ignoring one of the sites, rather than having
banned it entirely. The fact that both domains
are showing a Toolbar PageRank of 4 out of 10
supports this theory.
|FAQ4: Why does Google list one of our sites but not the other?|
We have two companies and two websites:
csmotorgroup.com has been listed on Google for
around 4 years and comes up on searches, while
cshire.co.uk has been live for around 9 months
but is not coming up under the keywords Van Hire
London. We have great success with Adwords but I
would like to see cshire rank somewhere for
We use the google sitemap tool. Google has
indexed both our sites - csmotorgroup.com has
stats on visitors, page rank etc. cshire has 'no
I am really baffled. Could this be the sandbox
effect I read about? Or does google think that
the two sites are the same (there really is no
similarity in content).?
What do you think?
Well both sites have been indexed separately by
Google so they are not being treated as one
site. 1) has a Toolbar PageRank of 2 out of 10,
plus 2 backward links and 29 pages indexed,
while 2) has a Toolbar PageRank of 3 out of 10,
plus 1 backward link and 19 pages indexed.
You don't mention what search terms 1) can be
found for but "Van hire London" is pretty
competitive so your site would unlikely rank
high for this term without much better PageRank
and link popularity. Also, if the second site is
only 9 months old, then it could well still be
aging delay. Keep building those links while
you wait. Patience is a virtue!