Search Engine News Blog - November 2002 Archives
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Search engine news web log for November 2002. For more recent search engine news, go to our Daily Search Engine News Blog.
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29 November 2002 >> Happy Thanksgiving to all our U.S. readers! >> Well Google's definition of SEO ethics has opened up a can of worms across the web. Even Moreover picked up my jottings below about it, resulting in a number of email responses. While most SEOs I've discussed this with welcome the new guidelines, a number of them apparently find Google's stance threatening, feeling the search engine is trying to dictate the way their SEO business should be run. Some take this idea further, declaring that this is a diversionary tactic to scare and confuse webmasters, with the real intent to put SEOs out of business. What a load of paranoid hogwash! Surely the only SEO companies that should be legitimately threatened by Google's stance are those cowboy SEOs using spam tactics in their attempt to manipulate the results and subvert the search engine indexes? Professional SEOs using ethical methods to ensure their client's sites are search engine compatible should be relieved that the world's most popular search engine is assisting their potential clients to recognize the difference between their own services and those of search engine scammers. Personally, I'll be linking to Google's guidelines in my future SEO proposals.
>> Weird Stuff People Search For : "3D mosquitos" - Sure to cause one heck of a mozzie bite!
28 November 2002 >> For readers based in New York, there is an intriguing one day Search Engine Optimization Conference being held on December 11. Costs are relatively inexpensive at USD99 and there are some interesting speakers, including my friend from the ihelpyou services forums, Heidi Hendricks of SEO Analysis who is going to speak on the topic of "Weblog Analytics - How to Read, Interpret and Understand Your Data".
This week Google made the unprecedented decision to publish their definition of "ethical" search engine optimization on their Webmaster Guidelines page. Professional SEO's around the world are jumping for joy to see the search engine giant finally clarifying their stance on the whole subject of search engine optimization and supporting ethical SEOs instead of writing them ALL off as sleazy as other search engines tend to do. Google even admit SEO services are beneficial for web sites, stating: "Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted." It seems Google recognizes the unfair reputation SEO has suffered from with their comment: "There are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results". On the same page, Google provide advice on how to detect "unethical" SEOs, what to expect from a search engine optimization expert and what questions to ask before signing up. According to Google, webmasters should avoid any SEO that: - owns shadow domains (multiple domains pointing to the same content) - puts links to their other clients on doorway pages - offers to sell keywords in the address bar - doesn't distinguish between actual search results and ads that appear in search results (pay per click listings) - guarantees ranking on obscure or extra long keyword phrases (as opposed to guaranteeing satisfaction) - operates with multiple aliases or falsified WHOIS info - gets traffic from "fake" search engines, spyware or scumware - has had domains removed from Google's index or is not itself listed in Google Webmasters are sure to find this information extremely useful when choosing an SEO expert. Having the Google seal of approval will also greatly assist "ethical" search engine optimizers who have been struggling to make themselves heard over the din of the industry's sleazy reputation. This move by Google is sure to have an enormous impact on the future of the SEO industry. It heralds a new era in the industry where search engines & professional SEO's start to communicate openly, creating an information exchange for the possible development of an industry-wide set of acceptable search engine optimization standards. Once again, Google demonstrate why they are so successful. They listen closely to their market and always set the pace for others to follow.
>> Chris Ridings has written an insightful article on the phenomenon of Google Ghosts - web sites that appear in Google one week and then mysteriously vanish into thin air.
>> Weird Stuff People Search For : "taxed to death" - I can totally relate to that one.
27 November 2002 >> Ask Jeeves has moved their butler service offline in the U.K. with the introduction of a 24 hour concierge service. At a cost of £299 per year, people too busy to do their own shopping can use a team of on-call telephone operators to do it for them 24 hours a day. The service is similar to a P.A. service, aimed at busy executives requiring travel bookings, personal shopping and restaurant bookings.
>> Weird Stuff People Search For : "google.com" - Apparently there are still people out there who have no idea what Google is or how to find it. Scary.
26 November 2002 >> Computer Weekly complains about the current proliferation of spam circulating the Internet, while at the same time inundating the reader with pop-up spam. Nice.
Yahoo Offends Gay Community in UK Yahoo has been forced to withdraw a television commercial broadcasting in the U.K. after the Independent Television Commission (ITC) received numerous complaints from the homosexual community. The commercial for Yahoo UK Personal Finance featured a naked man tied to a tree following a stag night. The ad ends with the helpless man being approached by a second man who has a suggestive look on his face. ITC spokesman Bradley Brady said that the ad presented a "stereotypical portrayal of a minority group which was offensive to that group". The commercial, developed by Euro RSCG Wnek Gosper in London, has been suspended pending a full investigation by the ITC.
>> Weird Stuff People Search For : "turkey crafts" - Nice idea. But I can't get my turkeys to sew anything.
25 November 2002 >> Apparently, SEO's have no social life, whatever that is.>> My hard work setting up the RSS news feed has paid off. Moreover began syndicating blog content on the weekend - wahooo! Our content also captured the attention of respected search engine resource site Pandia, who published my keyword integration article yesterday.
>> Meanwhile, AltaVista's (not happy) Jan Pedersen has apparently passed on our interview questions and dumped them in the lap of Mel Bohse, their Asia/Pacific General Manager. AltaVista public relations staff assure me the answers are forthcoming. Yeah, but so is Christmas.
>> Weird Stuff People Search Forrch For : "fuzzy dice yellow" - Yellow fuzzy dice? You gotta be kidding me. Everyone knows that the red ones are the coolest.
22 November 2002 >> <soapbox rant>I'm quite fired up today. I've learnt that a well known SEO in Australia (who is a bit of a joke in the industry because of their poorly disguised spamming techniques), has won another large contract with a major Australian company. To think that this company may be completely clueless that the methods used by this SEO to optimize their sites could result in severe ranking penalties really yanks my chain.It's obvious that this company never bothered to thoroughly research the SEO in question. If they had, they would've discovered that Google had already banned their site permanently and blocked traffic to their client's sites for the use of deceptive practices such as hidden links and the generation of thousands of cookie-cutter doorway pages. Any SEO firm willing to undermine the search engines and play Russian Roulette with their client's web site (without informing the client of such risks!) are nothing but scum, in my opinion.</soapbox rant> A few of us in the forums have been talking about how we can take a stand against such spammy SEO's. We figure the best attack method is to educate the non-SEO savvy public. A group of us plan to write more articles about what constitutes "SEO spam" in the eyes of the search engines, how to detect and avoid cowboy SEO's and how to safely optimize web sites without accidently crossing the line into spam territory.
AOL Sacks 15 Percent of Marketing Staff America Online has laid off 17 percent of its interactive marketing division this week, bringing the number of staffers down from 640 to 550. Apparently anticipated, the cuts are part of a new turnaround plan for the interactive unit, expected to be announced on December 3. AOL has been moving away from standard advertising in favor of a more realistic business to business model and staff cuts are reflective of this.
Google Conspiracy Theory Alive and Well According to self-confessed Google hater Daniel Brandt, Google Knows What You're Thinking. Mr Brandt, who runs Google Watch, a web site dedicated to exposing the search engine's so-called undermining of the web, has already voiced his opinions on the evils of Google Page Rank. Now he turns his attentions to search terms in the URL of search queries, specifically the GET and POST methods of collecting search terms: "Search engines use GET because you can bookmark the search, link the search, and pass data inside the link. However, your search terms end up on the same line as your IP address in standard web logs all over the world with the GET method. This is "referrer" information, which is available to the distant webmaster every time you click on a link from a search results page. The webmaster knows that someone at your IP address accessed his page, and also knows what you were thinking from your search terms". This, according to Brandt, is a violation of privacy because such URL's reveal "personally identifiable information" about the searcher. To demonstrate, Brandt used the the standard logs of another conspiracy theory site: CIA On Campus, reverse-resolved the last 50 lines in the log and then compared that with the last 50 referrers from Google searches that led to the site. The result revealed the type of search terms used to find the site, together with detailed referrer IP information which could be easily used to track down the searcher. Conveniently supporting Brandt's case are search queries that provide maximum shock value such as "psychological warfare" and "questions about CIA spying methods". In this era of terrorist warfare, some people might argue that such search queries deserve any U.S. agency attention they may arouse. But apparently Brandt doesn't agree. He does admit that this phenomenon is not unique to Google and is in fact, common on almost ALL search engines. But that doesn't stop him from using it as part of his anti-Google propaganda.
>> Weird Stuff People Search For : "spreadsheet for dummies" - Pulls up Microsoft apparently (-;
21 November 2002 Inktomi has re-asserted their position in the search industry today with the unveiling of a number of industry-first search technologies. Launched under the banner of Web Search 9, the technologies include:
Discussing the launch, Inktomi make the bold claim that they now "meet or exceed all other search engines in the key metrics of search performance: relevance, freshness and index size." >> A new study from iProspect reveals that only 23 percent of searchers move to the second page of results on search engines when conducting a search. Over half of searchers studied (56.6 percent) abandon their searches after viewing two pages of results. This emphasizes the importance of using search engine optimization services to achieve a high ranking for your site, preferably in the top twenty results for your target keywords and phrases.
>> Weird Stuff People Search For : "Grizzlys getting electrocuted" - Burnt bear anyone?
20 November 2002 >> I've gone to the dark side. Yep, I've started a Pay Per Click campaign on LookSmart.com. Like many other SEO's, I'm not happy with LookSmart. In my opinion they made a HUGE mistake rolling existing customers over to their PPC system earlier this year and I'll never forgive them for that.But having a listing in LookSmart can *supposedly* still help you gain rankings in MSN, something an existing client is clambering for. I'm not going to let a personal grudge against LookSmart affect the success of my client campaigns, so while I'm not expecting much, I've set up a LookListings account for a client and also for one of my own sites. We'll see just how much "quality" traffic can be bought at $0.15 per click. I'll let you know the outcome in about a month.
>> I'm reminded today just how valuable satisfied clients can be. A potential client had contacted one of our existing clients to verify the quality of our services. Now normally potential clients would ask me for client contact details before doing this so I have a chance to ask my existing client's permission before giving out their details. But this potential client visited my existing client's site, grabbed their email address and contacted them directly. Well not only didn't my client mind the unsolicited contact, but they gave us the following rave review: "I have absolutely no hesitation in recommending Kalena & Webrank. We were very pleased with the results and rankings. I was also very impressed by the quick turn around times and proactive/little extras that are given". Seems that was enough for the potential client to sign up on the spot! It's quite a large project involving 2 sites based in Thailand, meaning we now service clients in 8 countries. Thanks Steph!
>> Weird Stuff People Search For : "afro hair styles" - Groovy baby!
19 November 2002 >> Well readers, you've got to give me points for dedication. I can still conduct business while rain floods the basement and 110kph winds howl around the building, threatening to lift the roof clear off. Here I am, logged on and typing up this blog while simultaneously receiving a fax from Thailand, all during a mini hurricane off the coast of New Zealand. Hats off to Leonard Kleinrock, inventor of the Internet.
Yahoo Japan Opens Doors for Google and Overture Japan's most popular web site, Yahoo Japan, has signed a deal with both Google and Overture for the provision of paid listings in the form of Overture PPC and Google AdWords. Neither search firm is new to the market. Overture already has deals with Infoseek Japan, Lycos Japan, MSN Japan and NTT-X's Goo.com, while Google has agreements with NEC/BIGLOBE and Excite Japan to provide paid listings. Google already has a deal with the Yahoo Japan to provide regular algorithm based search listings. This is Yahoo Japan's first foray into displaying paid listings and it will alternate between displaying Overture and Google results. With Yahoo Japan having a 73 percent market reach, the deal is sure to liven up the competition between the two suppliers.
>> Weird Stuff People Search For : "Japanese engines Australia" - Being search obsessed, it took me a while to realize this was actually a search for car parts!
18 November 2002 >> I'm feeling very proud of myself today. With LOTS of help from forum friend Dan Thies of Canned Books, I spent the weekend setting up an RSS Feed for this blog. What's that? I'm glad you asked. It's code that structures content from a web site in a format that can be used on other web sites and updated instantly. Click Here to see an example of an RSS Feed in action.So now webmasters and news sources that want to place our highlighted blog headlines on their site can do so. Interested? See the bottom of this page for instructions on how to use our content. I'm also working with Dan on an article detailing how to set up your own RSS Feed - stay tuned.
Lycos Increases Paid Inclusion Pricing With the launch of their new Insite Select 2.0, Lycos has quietly increased their pricing for paid inclusion in the Lycos network. Previously costs were USD18 annually for membership and USD12 annually per URL. Now it costs USD35 annually for the first URL and USD15 for every additional URL. But this gets you guaranteed inclusion in AlltheWeb, Lycos and other portals using the FAST search engine. If you only have one URL to submit and want to save a buck, you can submit to FAST via PositionTech, who only charge USD34 for the first URL. But costs for submitting additional URLs work out more expensive, at USD16 each.
>> I must have Jan Pedersen stumped with my Questions for Alta Vista. He's certainly taking his time to answer them...
>> Weird Stuff People Search For : "plus size naughty adult costumes" - Whatever floats your boat, I guess.
15 November 2002 Inktomi Sells Off Enterprise Search Troubled search provider Inktomi has sold its enterprise search product to Verity for $25 million in a bid to become cash flow positive. The deal will enable Inktomi to focus exclusively on its paid inclusion product and web search technology. In this article, David Peterschmidt, Inktomi's president and CEO said about the deal: "The sale of our enterprise search business to Verity puts Inktomi in a much stronger financial position while enabling the company to apply all its resources on a growing market in which it has leading technology, distribution and marketing services". This is welcome news for the search industry. Let's hope the cash injection means Inktomi can reclaim their position in the market and improve on their product offering.
>> Laugh of the week goes to this article, claiming that Bob Massa of SearchKing has had his PR restored by Google but is still forging ahead with his lawsuit against the search giant. Apparently the SearchKing site now appears in the number 1 position for searches for "SearchKing" on Google. Why Bob and the media feel this is evidence that the site's PageRank has been magically restored is beyond me, particularly given the site's PR is still at 4. The all-time classic quote taken from the article is this one from the big man himself: "So they’ve restored it, for now. Next month, what’s to stop them from reducing my ranking again?". Well DUH Bob! Millions of webmasters worldwide are in the same boat - it's how search engines actually work.
>> Weird Stuff People Search For : "Minnesota beer cheese soup" - Like beer? Like cheese? Now you can save time by combining both in one recipe (my husband's in heaven).
14 November 2002 >> JUST IN - LookSmart has launched a new newsletter for search engine marketers. Called A Closer Look, at first glance I thought this may have been a genuine effort to breach the huge divide that has developed between LookSmart and search engine marketers since their disastrous introduction of PPC listings earlier this year. Perhaps an opportunity for them to right some wrongs, admit their mistake and offer some reassurance to their customers. But I was wrong. The newsletter is nothing more than a poorly disguised advertising vehicle for their paid listings products. Even the included article from respected marketer Catherine Seda seems to have the grubby prints of the LookSmart PR Department all over it. Unfortunately, LookSmart continue to look (not very) smart.
>> Well my interview with Alta Vista's Chief Scientist Jan Pedersen is hotting up. Lots of blog readers and forum members have contributed challenging questions for Jan, so thank you! I'll be posting his responses in an article and link to it from this blog soon. Stay tuned!
Lycos Launches New Paid Listings It's not just Alta Vista scrambling to attract eyeballs. Lycos are getting busy expanding their current paid listings offerings and even moving into the PPC market with the introduction of their InSite AdBuyer pay per click product. With bids starting at $0.05 and a minimum of $50 required to open an account, the offering sounds pretty similar to Overture. Their promotional email about the service uses the boasting tag line: "Search marketing was hard. We made it easy". Since when has search marketing been hard? Quite laughable really. Lycos are also expanding their paid inclusion product, due for release on Monday. The new Lycos InSite Select 2.0 will allow customers to submit their Web sites to multiple search indexes at one time (including FAST and Inktomi), while offering more detailed campaign reporting. The expansion was made possible via a deal struck between Lycos and Position Technologies.
>> Weird Stuff People Search For : "metallic property of metals" - Is it just me or does this strike you as somewhat redundant? : "metallic property of metals" - Is it just me or does this strike you as somewhat redundant?
13 November 2002 >> Well Alta Vista are certainly making sure I am aware of their new site launch today. I've received two press releases from their U.S. office and another from their PR representative in Australia. Apart from changes to their site design and search functions, they have apparently launched a new range of advertising programs designed "to help advertisers better target their audiences and deliver the appropriate information to users in search of product and retail resources". The best news is that they have suggested an interview with me to discuss their latest developments. Got a burning question for Alta Vista? Then email me very quickly and I might include it in the interview.
>> Remember back on 18 October, I recommended an article by Eric Ward about how to check new links to your web site using a service called Track Engine? Well my forum buddy Alan Perkins made the valid point this week that using the software to check links on Google would probably be violating their Terms of Service outlawing the use of automatic querying software and may well result in ranking penalties. So I strongly suggest deleting any Google tracking you may have set up. Thanks for the heads up Alan.
>> Weird Stuff People Search For : "golden retriever pins" - I sure hope these are pins OF golden retrievers and not pins FOR golden retrievers!
12 November 2002 >> I received an email yesterday regarding the launch of a new global search engine The Search Site, so I went and checked it out. Not too bad for a beginner. Nice clean interface, cute gimmicky mascot and intuitive navigation. The search results appear somewhat on target too, but only if you choose the "All Words" option, in other words, only if you search for an exact match, not if you use the default "Any Words" which searches for any words in your search query. I do have a couple of major concerns though. The first is that you can submit a site with any title or description and have it show up in the database immediately. This indicates there is currently no quality control editing of the site's content, a strong indication that it will be overrun with spammy irrelevant listings soon. A second concern is that sites are rated by visitors and anyone can affect a site's rating by voting for it (you can even rate your own site - I tried it successfully). This leaves the system open to abuse because the search results are displayed in order of star rating and no doubt, people will click on their own site listing to improve their ranking. Let's hope they address these issues quickly.
>> I hate META refreshes and have been advising clients against using them for years, because I've always suspected that search engines penalize sites for using them. After all, the use of a refresh indicates you are promoting content at one destination, while redirecting visitors to another - something the search engines have always associated with spamming. Until now I haven't actually seen proof that search engines penalize sites using a META refresh, but today I found an article which claims that AltaVista rejects sites using them. A quote from the article: "AltaVista is the most strict: sites with the refresh attribute set to less than 30 seconds have been banned as spam". Now whether the sites are actually "banned" or just not indexed, I'm not sure, but I have asked AltaVista to clarify. Stay tuned!
>> Weird Stuff People Search For : "critical flow orifice calculation" - Sound suspect? It is a legitimate measurement in the gas industry. Apparently.
11 November 2002 Pandia reports that AltaVista has been given a new look and a new logo to reflect the search company's current internal transformation. Changes at the search veteran include fresher results, (with the grand claim that 50% of the results are now refreshed daily), the introduction of their assisted search tool AltaVista Prisma in more languages, improvements to AltaVista News and the addition of AltaVista Shortcuts and AltaVista Shortcut Answers to help search the "invisible web" (available on the U.S. site only). According to this CNET article, the company is fighting to win back millions of visitors it's lost to other search providers, primarily Google, in the past two years. I've been hearing about this planned "come back" for many months, but this is the first time I've seen some serious evidence of it. The new look is clean, the search results appear more relevant and the new logo is funky - I like what I see. Two thumbs Up AltaVista!
>> The latest edition of our search engine newsletter The Search Light was released yesterday. It features the article below that I wrote in response to questions from many of you about how to integrate keywords into your web site copy. If you have any questions or comments about the article, please email me.
How To Integrate Keywords Into Your Web Site Copy If
you’re reading this and your web site doesn’t contain any body text on the
home page, give yourself a good smack and go to your room without supper. When
you’re ready to behave and design your site with the search engines in mind,
come back out and read this article. Continued...
>> Research Buzz notes today that Google has added two new country domains to its collection: Google Poland and Google Thailand, bringing their number of country specific domains to 36. Keen Google users in Australia are still waiting for Google to sort out their legal battle with the owner of Google.com.au and launch an Aussie version.
>> Weird Stuff People Search For : "Scooby Doo birthday party" - Ok I'll come, as long as I get to dress up as the groovy Daphne.
8 November 2002 >> A new article on Yahoo Finance demonstrates that pay-per-click is paying off for both search engines AND advertisers.
Google Exceeds Three Billion Pages Effortlessly and without fanfare, Google has passed the 3 billion page mark of sites indexed as a result of their last database update (affectionately called "the dance" by us industry watchers). Their closest rival in terms of pages indexed is still FAST, at just over 2.1 billion pages.
>> For a good laugh, check out Googlism. Type your name in to see what Google "thinks" of you. But be warned: if you enter just your first name, you might get some rather risque results. I sure as heck did. LOL!
>> Weird Stuff People Search For : "neuman chimney cleaner" - Who's Neuman and why does he clean chimneys? (Note I've changed Voyeurs from Galaxy to the superior MetaSpy. Thanks to Junior Harris for the tip).
7 November 2002 >> Need to improve your Click Thru rate on Google AdWords? Thinking about trying an AdWords campaign but don't know where to start? Then go back to school! Google U that is. Yep, Google is holding a special seminar in their San Jose offices on how to get the most out of AdWords. Class begins on November 14 and you've got until November 8 to enrol. All participants receive free AdWords credit. Any attendees reading this, please email me your thoughts afterwards so I can share them with blog readers.
>> It's a Google day today on the blog. Earlier this week, Google CEO Eric Schmidt spoke to students and visitors at Carnegie Mellon University in Pittsburgh, as part of the Verizon Foundation Distinguished Lecture Series. Fellow ihelpyou forumite Eric was lucky enough to attend the lecture and posed many of our forum members' questions to Schmidt during an informal chat with him after the function. Eric has kindly posted a summary of the lecture and discussion here. Probably the most interesting feedback that came from the discussion was Google's growing dislike of websites that use pop-ups and pop-unders. Apparently Schmidt gave the impression that Google "may" take some form of action against web sites using these techniques, e.g. ranking penalties. Schmidt's response to questions about the current law suit against Google was also very revealing. Great job Eric!
>> Weird Stuff People Search For : "xf1xf5xe5xecxe0 ATX xe1xebxeexeaxe0" - Hmmm. Dyslexia anyone?
6 November 2002 >> A friend in the ihelpyou forums steered me towards a useful article at SitePoint by fellow Australian marketer Brendon Sinclair yesterday. The article highlights some of the ways you can blow your competition out of the water when submitting your proposals. According to Mr Sinclair, price is one area where you should NOT compromise. Instead, concentrate on researching the client's business thoroughly, meet in person if possible and over-deliver on your promises.
>> It's pretty quiet in the search industry these days. This is an unusual but welcome change for this manic industry! Perhaps I'll actually get some work done this week.
Teoma / Ask Jeeves Increases Database Teoma / Ask Jeeves has increased their database to 350 million pages indexed. They have also added new advanced search features including more sophisticated syntax searching and the ability to limit searches by various languages.
>> Weird Stuff People Search For : "burp cloths" - Let's hope they're for babies!
5 November 2002 >> Chris Sherman and Danny Sullivan of Search Engine Watch have put the search engines through their paces in the Perfect Page Test. The idea is to determine which engines provide the most relevant result for a series of logical search queries. No prize for guessing which engine scores straight A's.
>> Here's an interesting report from the last Search Engine Strategies Conference about Making Dynamic and E-Commerce Sites Search Engine Friendly.
>> Weird Stuff People Search For : "chemistry of burnt food" - Burning food is a science now? I guess that makes my husband a chemistry professor.
4 November 2002 >> FAST has become the first major search site to adopt Extensible Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS) in their web design. The benefits are faster load time and cross platform browser consistency.
>> Weird Stuff People Search For : "Who is Bill Clinton?" - How sad that someone actually doesn't know. Perhaps they meant to search for "Where is Bill Clinton?" In the current political climate, I could understand that one.
1 November 2002 >> "It's not like we've put all our eggs in one basket--it's just that there is no other basket". This is my favorite line from a CNET article quoting Greg Boser, president of Web marketing consultancy WebGuerrilla, referring to his company's dependence on Google rankings. Quite!
>> Weird Stuff People Search For : "doggypoop" - Uh, whatever. Blog Archives November 2002 Click
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