The Search Light Newsletter
The Search Light Newsletter
  Guiding your site to the top of the search engines... 4 Aug 2002 - Vol 2 Issue #8  

In this issue...

Guest Article: All About Title Tags

Google Snatches Ask Jeeves Account

Inktomi Cuts More Staff

New Affiliate Program (Sponsor)

New SEO Directory Disappoints

FTC Warning Prompts FAST Action

LookSmart Back Away From De-listing

Guest Article: All About Title Tags

By Jill Whalen of High

The Title Tag is one of the most important factors in achieving high search engine rankings. In another article I talked about the basics of search engine optimization. Now it's time get down to the meat! In this article we'll drill into one of the most important factors in achieving high search engine rankings, the title tag.
What Is a Title Tag? A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser, for example, "XYZ Company Home Page." These words were entered into the title tag of the site's HTML code. They don't appear anywhere on the visible page.
The HTML code for a title tag looks like this: < HEAD > < TITLE > XYZ Company Home Page < /TITLE > < /HEAD >

The title tag is usually the first element in the < HEAD > section, followed by meta description and meta keywords tags. Some Web site creation tools automatically generate the title tag from information you provide. You may have noticed Web pages that are labeled "Page 1," "Page 2," or "Home Page" in the browser bar. Labels like these are used by beginning Web site designers who simply don't know how to use title tags for maximum benefit.
All search engines use title tags to gather information about your Web site. The word(s) in the title tag will appear in the hyperlink listings on the search engine results page; people click the hyperlink to go to your site. Arguably, your title tag is second in importance only to the actual text on the page in determining your site's ranking with the search engines. So far as placement of your title tags is concerned, most search engine experts agree that it probably doesn't matter if the title tag is the first element in the < HEAD > section. However, I believe that good coding practice argues for placing it first.

More important than the placement of the title tag are the words you put in the tag, and the order in which those words appear. Many site owners mistakenly believe they should put their company names in this tag. This is only a good idea if you are a well-known company that people will be searching for by name, such as Coca-Cola or McDonalds. Otherwise, you should assume that most potential customers will be searching for specific products or services, not a particular company name.
For example, if your company is named "Johnson and Smith Inc." and you are a tax accountant in Texas, putting only "Johnson and Smith Inc." in your title tag will probably be fruitless. If you absolutely insist on including your company name in the title tag, put it at the end of the tag, after the more important keyword information. (A number of search engine gurus believe that some search engines give more weight to words that appear first in the title tag.)
As the Texas tax accountant, you would want your company's site to appear in the search engine results for searches on keywords such as "Texas tax accountants" and "CPAs in Texas." You would need to be even more specific if you prefer to work for people only in the Dallas area.


   Dear Readers,

I can hardly believe our newsletter is one year old already! But here we are, and I'm proud to say our subscriber list is growing fast. A big thank you to every single one of our readers - your feedback and support helped us achieve this milestone and we could not have gotten here without you.
Like the new look Search Light? I thought we'd celebrate our first year anniversary by launching a full color HTML version and a guest article from my friend Jill (The Web Whiz) Whalen of But it's not just the layout of the newsletter that's different. You'll notice the format of the newsletter has also changed.

Because of the sheer quantity and regularity of search engine news that comes across my desk each day, I decided that a monthly newsletter can no longer keep up. So I've moved it to an online WebLog format (that's "Blog" in techie talk), which is updated every couple of days on our web site.
You'll still receive the Search Light newsletter (in its shiny new HTML outfit), but now you'll receive it every couple of weeks and it will contain only a summary of each news item, with links to the full story on our Blog pages. This will enable us to provide you with more stories, more often.
Of course if your thirst for search engine news can't be quenched, simply visit our Search Engine Blog daily for the latest industry news and goss.
Till next time - happy reading,

  • Google Snatches Ask Jeeves Account
   Google has beaten Overture to land a three year, one million dollar deal to provide paid listings advertising to Ask Jeeves' search sites.

Full Story...

  • Inktomi Cuts More Staff
  •    Rumours are starting to circulate that Inktomi is in financial trouble after their announcement in July that they plan to drop 270 staff (40% of their existing workforce).

    Full Story...

  • New Affiliate Program (Sponsor)
  •   Check out this great affiliate program: Here's a way to EARN MONEY by giving your readers FUNNY CONTENT!

    Click Here

  • New SEO Directory Disappoints
  •    INT Media's long-awaited Directory of Search Engine Optimization and Search Engine Marketing professionals was launched mid July at Touted as "a new directory that can help web site owners find experienced professionals to help with all aspects of the increasingly important process of search engine marketing", the Directory fails to impress for several reasons.

    Full Story...

  • FTC Warning Prompts FAST Action
  •    Last month's warning from the FTC to search engines to more accurately denote their paid listings has already had an impact on the search industry, with FAST/AllTheWeb one of the first search engines to comply.

    Full Story...

  • LookSmart Back Away From De-listing
  •    Remember when first announced their controversial Paid Listings model and threatened existing customers to rollover or lose their listings? Well it seems they've now decided to back off.

    Full Story (and more search engine news)

     ::  email us
     ::  visit our site

    This email was sent to you by The Search Light Newsletter.
    Visit our Subscription Center to edit your interests or unsubscribe.
    View our privacy policy.

    Powered by
    Constant Contact