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Search Engine News Blog Headline

24 April 2003

Google Invests in the Semantic Web

Google has increased their commitment to content-targeted advertising with the purchase this week of Applied Semantics, a Santa Monica-based producer of software applications for the online advertising, domain name and enterprise information management markets.

Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements.





>> In their announcement, Google stated how the acquisition will strengthen their content targeted advertising offering:

"Applied Semantics is a proven innovator in semantic text processing and online advertising," said Sergey Brin, Google's co-founder and president of Technology. "This acquisition will enable Google to create new technologies that make online advertising more useful to users, publishers, and advertisers alike."

The purchase will also give Google more resources and staff to help develop their new artificial intelligent search product, based on the semantic web, that determines what searchers are looking for by mining a database of millions of search queries.

Google also announced they had recently opened an East Coast engineering office in New York City and will establish a Southern California product development center in Santa Monica, where the Applied Semantics team is based.


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