most important directory on the Internet to have your site listed in is undoubtedly, Yahoo!.
Why? Well apart from Google, Yahoo is still the most widely
used search vehicle on the Internet, with an estimated 50% of the search
market. And while not as popular as Yahoo!, Looksmart
used to be important because
their database feeds other major search engines and portals including MSN,
iWon and AltaVista. But their importance is shrinking day by day.
if you run any type of commercial web site, there is no way to submit your
site to either of these directories except via their Paid Submission services.
We strongly recommend you submit your site to Yahoo as part of
your web site promotional campaign. It will pay for itself very quickly! As
for Looksmart, well, unfortunately, they have just turned the tables on their
customers and changed into a pay per click model.
is an outline of both submission options and what you get for your money:
LookListings Small Business (As of 12th April 2002, Looksmart has changed
to a Pay For Performance model.)
our Paid Directory Submission Pricing
Yahoo’s huge market share and popularity worldwide, it is vital that your
site is listed in Yahoo’s Directory. The best way to get listed quickly is
by paying the fee for Express Submission. Yahoo! Express is an expedited
fee-based site suggestion service for web sites submitted to the Yahoo!
directory. A member of Yahoo!'s editorial staff will look at your site,
consider your suggestion to include it and respond to you within 7 business
Important: Payment does not guarantee inclusion in the directory, site
placement, or site commentary. It only guarantees that Yahoo! will respond to
your suggestion within seven business days, by either adding or denying the
site. Web Rank are experts at obtaining excellent results for our
clients via their Yahoo submission, including popular categories and
keyword-filled descriptions. Our fee includes researching and locating the
most appropriate category, careful preparation of your site title and
description and the submission process itself.
The Yahoo fee is a non-refundable, recurring annual fee to review and list
your site. If you want your site to remain in the Yahoo index, you must
pay the USD 299 fee annually. Each year, Yahoo will send you (or your SEO) an invoice for
their recurring fee, a week or two before the anniversary date of your
submission. Should you not want to pay the recurring fee, notify Yahoo
accordingly and your site will be removed from the index.
Here for Our Yahoo Express Submission Pricing
Rank uses this service for our own site and those of our clients, with excellent
results. However if you already have sites listed in Yahoo, you cannot use
Yahoo Express to submit your site again. Instead you must use their Change
Request form. The way you submit your site to Yahoo and the title and
description used can make or break your listing, so we suggest that you hire a
professional SEO to do this or read up carefully before submitting.]
have taken the recent and highly criticized step of transforming themselves
from a Paid Directory model to a Pay For Performance model, removing their
Express Submit directory submission service in the process. You now must pay a
set up fee and pay again when visitors click on your listing, rather than pay
for once for a site review when submitting your site. The "relevancy
keywords", title and description chosen during the set up of your listing
now determine when your site appears for searches. There is no free submission option to Looksmart
the only way to get your site into their directory is to either pay for their Small
Business Listings or submit your site via the Zeal
directory (for non-profit sites only). Currently,
these changes apply to Looksmart.com only, not regional directory versions.
Existing Looksmart Express Submit customers have had their sites automatically
transferred to Small Business Listings. This
means that although existing customers paid a "One Time Fee" of $199
or $299 for a site listing with no set expiry period, they are now only
entitled to $300 worth of free clicks at the maximum rate of 100 clicks per
month (meaning, unless you pay more money, your site will be only be listed in
Looksmart for the next 20 months).
We are outraged by this development and believe it represents poor
value for money.
those new to Looksmart, Small Business Listings set up includes:
Create Your Listing
for a Set Up Fee of USD 49 which includes:
- site description & title
- "relevancy keywords"
- directory category
Set Your Monthly Budget:
set your maximum monthly budget
- set your maximum click rates for each URL
- your account is debited USD 0.15 per click thru
- minimum USD 150 account deposit
- automatic monthly account refills (from your nominated credit card)
- adjust your budget
- update description, title and relevancy keywords
- bids monitored automatically
In our opinion, this service does NOT represent value for money.
Here for Our Looksmart LookListings Small Business Pricing
Click Here for : LookSmart Australia
Click Here for : LookSmart New Zealand
Rank used to use the Express Submit service for our own site and other
clients. However, because we feel Looksmart's latest move towards PPC has
isolated and mislead existing clients, we no longer recommend their services
to our clients.]