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Paid Directory Submission Services

The most important directory on the Internet to have your site listed in is undoubtedly, Yahoo!. Why? Well apart from Google, Yahoo is still the most widely used search vehicle on the Internet, with an estimated 50% of the search market. And while not as popular as Yahoo!, Looksmart used to be important because their database feeds other major search engines and portals including MSN, iWon and AltaVista. But their importance is shrinking day by day.


Unfortunately, if you run any type of commercial web site, there is no way to submit your site to either of these directories except via their Paid Submission services. We strongly recommend you submit your site to Yahoo as part of your web site promotional campaign. It will pay for itself very quickly! As for Looksmart, well, unfortunately, they have just turned the tables on their customers and changed into a pay per click model. 

Below is an outline of both submission options and what you get for your money:





Yahoo Express Submission 

Looksmart LookListings Small Business (As of 12th April 2002, Looksmart has changed to a Pay For Performance model.)

View our Paid Directory Submission Pricing



Yahoo! Express Submission (Highly Recommended)

With Yahoo’s huge market share and popularity worldwide, it is vital that your site is listed in Yahoo’s Directory. The best way to get listed quickly is by paying the fee for Express Submission. Yahoo! Express is an expedited fee-based site suggestion service for web sites submitted to the Yahoo! directory. A member of Yahoo!'s editorial staff will look at your site, consider your suggestion to include it and respond to you within 7 business days. 

Important: Payment does not guarantee inclusion in the directory
, site placement, or site commentary. It only guarantees that Yahoo! will respond to your suggestion within seven business days, by either adding or denying the site. Web Rank are experts at obtaining excellent results for our clients via their Yahoo submission, including popular categories and keyword-filled descriptions. Our fee includes researching and locating the most appropriate category, careful preparation of your site title and description and the submission process itself.

The Yahoo fee is a non-refundable, recurring annual fee to review and list your site. If you want your site to remain in the Yahoo index, you must pay the USD 299 fee annually. Each year, Yahoo will send you (or your SEO) an invoice for their recurring fee, a week or two before the anniversary date of your submission. Should you not want to pay the recurring fee, notify Yahoo accordingly and your site will be removed from the index.

Cost: Click Here for Our Yahoo Express Submission Pricing

More Info:


[Web Rank uses this service for our own site and those of our clients, with excellent results. However if you already have sites listed in Yahoo, you cannot use Yahoo Express to submit your site again. Instead you must use their Change Request form. The way you submit your site to Yahoo and the title and description used can make or break your listing, so we suggest that you hire a professional SEO to do this or read up carefully before submitting.] 


Looksmart LookListings Small Business have taken the recent and highly criticized step of transforming themselves from a Paid Directory model to a Pay For Performance model, removing their Express Submit directory submission service in the process. You now must pay a set up fee and pay again when visitors click on your listing, rather than pay for once for a site review when submitting your site. The "relevancy keywords", title and description chosen during the set up of your listing now determine when your site appears for searches. There is no free submission option to Looksmart and the only way to get your site into their directory is to either pay for their Small Business Listings or submit your site via the Zeal directory (for non-profit sites only).  Currently, these changes apply to only, not regional directory versions.

Important: Existing Looksmart Express Submit customers have had their sites automatically transferred to Small Business Listings. This means that although existing customers paid a "One Time Fee" of $199 or $299 for a site listing with no set expiry period, they are now only entitled to $300 worth of free clicks at the maximum rate of 100 clicks per month (meaning, unless you pay more money, your site will be only be listed in Looksmart for the next 20 months). 

We are outraged by this development and believe it represents poor value for money. 

For those new to Looksmart, Small Business Listings set up includes:

1) Create Your  Listing for a Set Up Fee of USD 49 which includes:

- site description & title
- "relevancy keywords"
- directory category

2) Set Your Monthly Budget:

- set your maximum monthly budget
- set your maximum click rates for each URL
- your account is debited USD 0.15 per click thru
- minimum USD 150 account deposit

3) Account Management

- traffic reporting
- automatic monthly account refills (from your nominated credit card)
- adjust your budget
- update description, title and relevancy keywords
- bids monitored automatically
In our opinion, this service does NOT represent value for money. 

Cost: Click Here for Our Looksmart LookListings Small Business Pricing

More Info: 

Click Here for : LookSmart Australia Look Listings
Click Here for : LookSmart New Zealand Look Listings

[Web Rank used to use the Express Submit service for our own site and other clients. However, because we feel Looksmart's latest move towards PPC has isolated and mislead existing clients, we no longer recommend their services to our clients.]


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Last Updated: December 19, 2010

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