If
you are at all serious about promoting your web site online, you'll know how useful pay per click search engine advertising on sites such as AdWords, Overture,
Kanoodle, FindWhat
and eSpotting can be.
Disadvantages
of Using Pay Per Click Search Engines
The main drawbacks to advertising on pay per click (PPC) search engines to date
have been:
a)The quick exhaustion of funds due to large traffic volume
b)The time consuming nature of bid rank analysis for multiple
keywords
c)The impact of bid gaps on cost-effectiveness (when your bid is
more than it needs to be to maintain your target rank).
When
you are managing Pay Per Click search engine campaigns for hundreds of keyword sets for multiple
client sites, these problems are compounded. Fortunately, pay per click
keyword bid management software has sprung up to help people
manage their PPC
campaigns and automate the bidding process.
Using
BidRank, we can manage your Pay Per Click search engine campaign very cost
effectively. Here's how it works:
BidRank
Version 2.11 Features:
Automated Bidding
BidRank's primary feature
is its automated bidding ability. This not only keeps you on top of
your competition, it saves you valuable time.
You have the option to have
BidRank begin the bidding process for all your keyword listings either manually
by clicking one of the run options or automatically in timed
intervals.
BidRank can automate
bidding in intervals as far apart as 24 hours and 59 minutes to as
often as every 60 seconds (6 changes per day on Overture).
BidRank allows you to
customize the automated timed intervals for each individual keyword
listing. This ability allows you to give priority to your most
competitive keyword listings by having them update more frequently than your
lesser priority keyword listings.
Target Rank
BidRank allows you to set
the target rank for each individual keyword listing. You want to
always be #1? No problem. By combining a target rank of
"1" and a one minute interval, you will always stay on top.
Maximum Bid
BidRank allows you to set
a maximum bid for each individual keyword listing. This maximum bid is
the final rule in regards to changing your bid amount. BidRank will
never raise your bid higher than your maximum bid regardless of the target
rank chosen.
Multiple Accounts
Do you use multiple
Overture accounts? Maybe you manage several different accounts for
other people. No problem. BidRank allows you to assign account
parameters for each individual keyword listing.
Gap Surfing
BidRank's "Gap
Surfing" gives you the most bang for your buck. BidRank finds
the "smartest" position from a range of ranks that you
predetermine. How does it do this? By finding the
"Gap" and bidding one cent above the lower position.
Let's look at an example:
Here are the current top
five listings:
1 $1.17
2 $1.16
3 $0.82
4 $0.80
5 $0.79
You have decided,
"I want to be in the
top five"
No problem.
In BidRank, choose
#1 as the target rank.
Enable "Gap Surfing".
Choose Rank Range of "1-5".
BidRank finds the biggest
"Gap" in the Rank Range you chose. The biggest
"Gap" is between rank 2 and 3 ($1.16 and $0.82). BidRank "Gap
Surfing" will
automatically bid one cent above the bottom end of the
"Gap".
Let's see how the top five
listings look now after BidRank has started you
"Gap Surfing":
1 $1.17
2 $1.16 3 $0.83 YOUR BID!
4 $0.82
5 $0.80
You're Gap
Surfing Dude!
Click below for a Free Demo of
BidRank Pay Per Click PPC Bid Management Software
Reference Coupon Code WR007
for 5% off of your purchase!
Be sure to mention Coupon Code WR007 to obtain a 5% discount
If
you don't have the time or experience to manage your own Pay Per Click search
engine campaign, it makes sense to outsource it to the experts. Just contact
us for an obligation-free quote to set up and manage a pay per click
campaign on your behalf. Click here to learn more about
Pay Per Click Campaigns.
