| Free
Keyword Research Tools |
|
|
Overture's
Search Term Suggestion Tool
|
Overture's Search
Terms Suggestion tool is a very popular little service that helps you
locate keywords which contain words you type in. Designed initially to
assist Overture customers to determine which keywords to bid on, it also
gives you a count of how many people searched for those keywords in
Overture and Overture's partner engines, making it useful to determine what search
keywords and phrases your site should be targeting.
|
| 7Search
Keywords Tool
|
7Search is a
pay per click search engine. Like Goto's tool, once you a type in a word
or some words, this free tool will help you locate keywords that contain
these words. It will also give you a count of how many people searched
for those words on the 7Search site. Unlike Goto, it distinguishes
between singular and plural keywords.
|
| WordTracker
|
Considered
"Best of Breed", WordTracker is sophisticated keyword research
software that not only locates keywords and phrases which contain the
words that you type in but also helps you locate related keywords which
you may not have considered. It also gives you the popularity of the
different keywords across all the most popular free and pay per click
engines and incorporates an ingenious performance yardstick called the
Keyword Effectiveness Indicator to help you gauge the ranking
potential and competitiveness of your chosen search terms. WordTracker
has a free trial version which has restrictions regarding the number of
keywords it generates, but the full version is well worth paying for,
enabling you to track multiple keyword research campaigns.
|
Google
AdWords
Select
|
Google's
AdWords Select program shows text ads in Google
when someone searches for certain keywords
in Google. When you design your ads
using this system, Google will tell you approximately
how many impressions a particular keyword will get if
you decide to display your ad for that keyword. This gives you an
idea of the relative popularity of different keywords in Google,
whether or not you decide to advertise.
|
| WordSpot
|
WordSpot©
is a service from Beyond Engineering©. This company
offers for purchase custom reports on the keywords
applicable for your site and a 1,000 keyword report for those serious
keyword trackers. They also have a free
report of the 200 most popular keywords, that you can receive once you register with
the site. This is great stuff for targeting those niche markets.
|
| Good
Keywords
|
Good Keywords©
is a free Windows© software from Softnik Technologies, designed to
help you find sets of keywords for your web
pages. It uses the tools from search engines such as Overture,
7Search, Direct Hit and Lycos to build relevant targeted keyword
phrases. A lot of
thought has gone into this excellent free tool. |
| The
Lycos 50
|
Lists the top
50 searches at Lycos for the past week.
|
| Lexical
FreeNet |
This
is a kind of "connected thesaurus" that allows you to search for rhymes and relationships
between words and concepts that might never have occurred to you before.
Shakespeare would've loved it! |
| Brand
Fidelity's Brainstorming Engine
|
A
great new tool to help you create brands, names or concepts using the
power of word association. It's like having a boardroom brainstorming
session, only virtual.
|
| |
|
| Free
Link Popularity Tools |
|
|
| Link
Popularity Check |
A very useful
tool that checks how many other sites are linking to yours according to
AltaVista, Lycos/AllTheWeb and MSN.
|
| LinkPopularity.com |
A
free service that checks your site's link popularity on Google,
AltaVista and HotBot. |
| Link
Popularity Check by MarketLeap |
Another very useful
tool that checks how many other sites are linking to yours according to
AltaVista, AllTheWeb, AOL, Google, HotBot and MSN.
|
|
|
| Positioning
/ Ranking Software |
|
|
| Web
Position Gold |
By far the most
useful tool in a SEO's kit, Web Position Gold creates optimized web
pages, tests your META tags for performance on the various engines,
checks your rankings on the most important search engines and
directories worldwide and schedules your URL's for submission. The
reports are comprehensive, enabling you to see who is positioned above
and below you for your chosen search terms and why. A definite time
saver for the Do It Yourself optimizer. Free Trial. Remember NOT to use
WebPosition Gold to check your ranking on Google, as this is against
Google's TOS and could result in a ranking penalty or IP ban. |
| Top
Dog |
Another
search engine positioning and submission tool that produces reports on
where your URL's are listed in the various search engines. Although the
reports aren't as comprehensive, the advantage of Top Dog over Web
Position Gold is the sheer number of search engines and directories it
supports. Supporting over 200 search engines worldwide at last count,
this is a very useful feature if you need to see where your sites are
listed on regional engines as well as the most popular U.S. engines. The
beauty of this for companies like ours operating in a global
marketplace, is the ability to run reports based on individual
geographic markets. Free Trial. Again, remember NOT to use this software
to check your ranking on Google, as this is against Google's TOS and
could result in a ranking penalty or IP ban. |
| Agent
Web Ranking |
Another
search engine positioning and submission tool that produces reports on
where your URL's are listed in the various search engines. None of our staff have tried
this either, so
we can't comment on its effectiveness, but we have heard good feedback
in the search engine forums. Light Edition is Freeware and the
Professional Edition has a 30 day free trial. Again, remember NOT to use
this software to check your ranking on Google, as this is against
Google's TOS and could result in a ranking penalty or IP ban. |
|
|
| Free
Traffic
Measurement Tools |
|
|
| The
Counter |
Free site
traffic measurement tool with basic emailed stats. |
| Web
Trends Live |
WebTrends
Live is the most sophisticated real-time web traffic analysis software
with hundreds of reports and 3D graphs viewable about your visitor
traffic. Free Personal version with unlimited pages, but you must
register first and provide a small button on the pages to be tracked. |
| Website
Traffic Report |
Free Traffic
Reports Emailed Daily and Free Online Reports. |
| Website
Reporter
|
Excellent easy
to use, comprehensive site traffic measurement software with easy to
read graphs. Free trial download.
|
| Hitbox |
Free
comprehensive site traffic statistics, but you must include a button or
banner to their site. (Paid version uses invisible link). |
|
|
| Free
Search Voyeur Tools |
|
|
| Kanoodle
Search Spy
|
Up to the
minute peek at what people are searching for on Kanoodle.com
|
| MetaSpy
|
Up to the
minute peek at what people are searching for on metacrawler.com
|
| InfoTiger
Voyeur
|
Up to the
minute peek at what people are searching for on Infotiger.com
|
| Galaxy
Voyeur
|
Up to the
minute peek at what people are searching for on Galaxy.com
|
| Ask
Jeeves Take a Peek
|
Up to the
minute peek at what people are searching for on AskJeeves.com
|
|
|
| Robot
Emulators |
|
|
| Set
Sim Pro / Meta
Medic
|
Search engine
robot simulator software that gives you advice on the effectiveness of
your META tags and points out potential problems with your site code.
|
| Keyword
Density Analyser |
Keyword
Density Analyser is a keyword density and word depth calculator,
designed to help you maintain the optimum word depth and keyword density
needed to achieve high rankings. |
|
|
| Other
Free Tools |
|
|
| Backward
Compatibility Viewer
|
A tool that
allows you to see what your web site looks like under different browser
versions.
|
| Spell
Web
|
SpellWeb is an
intriguing little tool, designed to determine useful patterns of
information on the web such as which misspellings are the most common.
It can also be used to judge relative popularity based on occurrence on
the Web.
|
| Mother |
The
Mother of all Search Engine Reference Books - Free |
| Jim
Tools |
Various free
site management tools |
| The
1000.com |
This is a
directory of directories, search engines and sites that Jim Wilson (of
JimTools) considers worth the effort to submit to. If you have the time
that is! |
|
|
| Popularity
Listings |
|
|
| Nielson
Net Ratings |
This
is a list of the most popular search engines, ranked according to
popularity month to month, kindly collated by Danny Sullivan at Search
Engine Watch. |
| Jupiter
European Search Engine Ratings |
A list of the most popular search
engines in Europe, ranked according to
popularity month to month, also kindly collated by Danny Sullivan at
Search Engine Watch. |
|
|
Web Professional Proposal Kits
