a high ranking on the search engines is like having the best advertising bargain
imaginable. Think about it this way: of the millions of searches conducted each
day, the sites that appear at the top of the search results essentially get
free web site promotion. The resulting visitors to those sites are more likely to
purchase products and services since they were specifically searching for that
information. Internet marketing SEO (search
engine optimization definition) provides a very low cost of internet advertising with a probable
high rate of return, giving you an excellent Return-on-Investment.
Traffic and MORE Traffic
is the most obvious benefit of search engine optimization? Traffic! Below
is an example of the growth in site traffic that resulted for one of our
from a recent search engine optimization campaign:
As you can
see, within two months of the SEO campaign being implemented at the end of April
2005, site traffic increased by 278 percent from 11,876 visitors to over 33,000
visitors in the month of June 2005. Within 6 more months, traffic had increased
by another 66 percent to 54,931 visitors in the month of January 2006.
That's a whopping 463 percent increase in
traffic since the site was optimised! Here's another happy customer:
Thanks for the SEO. Sandra and I are very happy with the results and our fears
of the stats going through the floor when the doorways were removed was not
realized, which we are very pleased about. We also appreciate your
flexibility... We have been more than happy with your work and would recommend
you to others. Thanks again"
Catherine Price and Sandra
BirthNet Pty Ltd
a well known fact that visitors
that are already qualified leads are more likely to buy your goods and
services. This is what a lot of webmasters fail to capitalize on: how to use
search engines to target their niche markets. Are
you targeting the wrong keywords? Or are your META tags full of
keywords such as "web design", "books", "music"
etc? Using keyword research, a SEO campaign can help you locate the best
search terms to target which will not only attract more visitors to your web
site, but ensure that those visitors are more likely to be strong potential
customers for your goods and services.
you like to
learn SEO? It's easier than you think.
Send Page To a Friend