Search Engine Optimization Benefits
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Achieving
a high ranking on the search engines is like having the best advertising bargain
imaginable. Think about it this way: of the millions of searches conducted each
day, the sites that appear at the top of the search results essentially get
free web site promotion. The resulting visitors to those sites are more likely to
purchase products and services since they were specifically searching for that
information. Internet marketing SEO (search
engine optimization definition) provides a very low cost of internet advertising with a probable
high rate of return, giving you an excellent Return-on-Investment.
What is the most obvious benefit of search engine optimization? Traffic! Below is an example of the growth in site traffic that resulted for one of our own clients from a recent search engine optimization campaign:
As you can see, within two months of the SEO campaign being implemented at the end of April 2005, site traffic increased by 278 percent from 11,876 visitors to over 33,000 visitors in the month of June 2005. Within 6 more months, traffic had increased by another 66 percent to 54,931 visitors in the month of January 2006. That's a whopping 463 percent increase in traffic since the site was optimised! Here's another happy customer: "Hi Kalena, Thanks for the SEO. Sandra and I are very happy with the results and our fears of the stats going through the floor when the doorways were removed was not realized, which we are very pleased about. We also appreciate your flexibility... We have been more than happy with your work and would recommend you to others. Thanks again"
Catherine Price and Sandra
Robinson
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