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Search Engine Optimization Benefits

Achieving a high ranking on the search engines is like having the best advertising bargain imaginable. Think about it this way: of the millions of searches conducted each day, the sites that appear at the top of the search results essentially get free web site promotion. The resulting visitors to those sites are more likely to purchase products and services since they were specifically searching for that information. Internet marketing SEO (search engine optimization definition) provides a very low cost of internet advertising with a probable high rate of return, giving you an excellent Return-on-Investment.  


Traffic, Traffic and MORE Traffic

What is the most obvious benefit of search engine optimization? Traffic! Below is an example of the growth in site traffic that resulted for one of our own clients from a recent search engine optimization campaign:

As you can see, within two months of the SEO campaign being implemented at the end of April 2005, site traffic increased by 278 percent from 11,876 visitors to over 33,000 visitors in the month of June 2005. Within 6 more months, traffic had increased by another 66 percent to 54,931 visitors in the month of January 2006. That's a whopping 463 percent increase in traffic since the site was optimised! Here's another happy customer:

"Hi Kalena, Thanks for the SEO. Sandra and I are very happy with the results and our fears of the stats going through the floor when the doorways were removed was not realized, which we are very pleased about. We also appreciate your flexibility... We have been more than happy with your work and would recommend you to others. Thanks again"

Catherine Price and Sandra Robinson
Managing Directors
BirthNet Pty Ltd

It's a well known fact that visitors that are already qualified leads are more likely to buy your goods and services. This is what a lot of webmasters fail to capitalize on: how to use search engines to target their niche markets. Are you targeting the wrong keywords? Or are your META tags full of non-performing generic keywords such as "web design", "books", "music" etc? Using keyword research, a SEO campaign can help you locate the best search terms to target which will not only attract more visitors to your web site, but ensure that those visitors are more likely to be strong potential customers for your goods and services.





Would you like to learn SEO? It's easier than you think.




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Last Updated: December 19, 2010

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