What Your Web Designer Isn't Telling You
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By
Kalena Jordan If I was to ask you right
now "Are you absolutely certain that your web site is optimized for high
search engine rankings?", what would you say? What if I was to ask
"How many search engines has your site been registered with?" Or how
about "Does your site have tailored title and META Tags?" If you would answer
"No" or "I don't know" to any of these questions, you
would be amongst the 70% of web site owners whose web sites are missing out on
search engine traffic because they are not designed for high rankings. Has
your web designer optimized YOUR site? Have they submitted it to the top ten
search engines and directories? More than likely, you don't know because they
haven't told you. Ask them TODAY! But what exactly is search
engine optimization? Simply explained, it is the technique of attaining a high
ranking in search engines and directories via changes to your site code to
make it more search engine compatible.
That way, if anyone types
in those phrases in a search engine, your site is more likely to appear higher
in the search results. So why wasn't your site
optimized for search engines when it was built? Depending on who developed
your site and how it was built, you’ll find a million different reasons for
this. Many web developers believe it is the site marketer’s job to ensure
the site is found in search engines and vice versa. Most don’t bother
submitting your site to the important search engines, assuming you or your
marketing department will do it. Or perhaps it wasn’t in your original
development budget. Not many web design firms
know how or have time to optimize a site successfully, no matter what they
tell you. They might feel it is outside their core business, or they might
believe it is not part of the "design process". Consequently, your
site can be launched for many months without the search engines having any
idea it exists. Some web development firms don’t include even the most basic
META tags in your site code when building it. Or those that do include META
tags without close consultation with you, resulting in the wrong search terms
used and poor performance. This is quite typical! Remember that search engine
optimization is a relatively new science and requires both client interaction
and constant monitoring to be successful. The bottom line? If your
designer can’t show you the high rankings they’ve achieved for other
clients, they won’t be able to optimize your site properly. Search engine
optimization (SEO) specialists have sprung up to fill the need for these
services. Many SEO's will work either directly with you or with your web site
designer to ensure your site gets the exposure it deserves in the most popular
search engines and directories. Find a specialist with a good track record and
reap the results. Remember, search engine users generally only explore the first 10 or 20 sites in the search results. If you site isn't in the top 20, you won't be found, it's as simple as that. Always include search engine optimization into your marketing budget or your site could be as effective as a billboard at the end of a dead end street. The above article may be
re-published as long as the content remains unchanged and the following
paragraph is included at the end of the article, including the URL links: Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
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